What does the Australian film industry, Christopher Nolan, and Thrive Themes have in common?
The focus of today’s story, Bradley Stevens aka Brad!
We all have a dream. And sometimes that dream leads us to a different dream which is exactly what led Brad from the stage to film to entrepreneur.
So follow along as I tell the tale of Brad as he moved from creating characters to creating a business to learn how you, too, can go from total newbie to an entrepreneurial star.
Is a lack of web experience keeping you from making progress in your online business?
If so, this story is for you.
Although you may think it takes a web design background, a team of professional designers, and years of copywriting experience to make money online, that's just a tidy excuse to keep yourself from trying.
If you're building or rebranding a new website, I'm willing to bet you'll waste a lot of time on this common stumbling block:
Unfortunately, this is what the process of starting an online business often looks like:
But you never got to step 4 because you’re still looking at logo designs and getting jealous of someone else’s, aren’t you?
It's hard, right? You want your logo to look pretty but professional, sophisticated but simple, elegant, honest, bold… aaaargh! Face it! You don’t know what you want… because you don’t even know what makes a logo good.
What makes great content great?
To find out, we want to learn from the master. And the master is some awesome content, in this case. We already had a go at this in part 1 and today we're back with a second example of an expertly crafted article and lessons we can learn from it.
The article's title is a mouthful: Why UX, UI, CX, IA, IxD, and Other Sorts of Design Are Dumb
This article deals with a niche topic related to design, but even if you don't know the first thing about design,you should stick around. There are gems in here that will help you improve your content marketing, no matter what you write about.
Let’s say – like most people in the online business world – you didn’t go to college to get a fancy marketing or business degree.
In fact, you bloomed a little later when it came to taking your first steps as a solopreneur.
Perhaps you studied a completely different subject at university, worked for years in the corporate world or earned your living practicing a vocation of some kind.
At first glance, people might think such a backstory would disqualify you from becoming a solopreneur...but they'd be wrong.
For this case study we moved a site from Wix to WordPress. Moving from a totally different platform to WordPress is quite challenging and as a result, there are many interesting lessons in this case study.
For example, you'll discover how we completely updated and improved the design and built out an entire mini-site using just Thrive Architect and the Symbols feature. I'll also explain exactly what we did to fix the one BIG problem the site had (as well as the many little ones).
If you can write content like this, the world's your oyster.
The content I'm referring to is this article by Precision Nutrition titled: The Ketogenic Diet - Does it Live Up to The Hype?
No matter how you roll with your food preferences, if you do any content writing, this article is a must read. And in today's video, we'll explore exactly what makes this article so brilliant and excavate some valuable lessons for our own content marketing.
"It's goooood" your friend tells you with that signature high pitch at the end - which tells you know it's not in fact 'good', and their comment is a well meaning but transparent attempt to spare your feelings.
You're not that insulted, you kind of already knew.
Even though you spent hours putting together your new landing page, it just doesn't feel like a winner. I mean it's not terrible... it's just not that amazing either.
And while you're OK with the fact that you've put together a less than convincing landing page (hey, it happens), the real problem is you have no idea how to improve it.
If you had to get someone to hand over $2,000 just by giving them a sheet of paper, what on earth would you put on that page?
That's basically what conundrum you're faced with when creating a sales page for a high priced item.
How do you craft a single sales page effective enough to get a visitor to hand over the big bucks?
With our latest landing page remake we'll tackle this dilemma by teaching you two powerful methods for increasing conversions on your high-ticket sales page.
I want you to join me in the fight --> the fight to get dead weight off landing pages everywhere!
It sounds like a big mission - but it can be done by following one simple principle:
Every element on your landing page should be the best use of content possible to push your visitor towards your landing page goal.
How do you figure out what the 'best use of content possible' is?
Step 1: Figure out what the one goal of your landing page is.
Step 2: Go through each page section and ask yourself... Is this the best possible use of content and page space to get a visitor to [insert landing page goal here]?