You know how some websites just look... good.
You tinker and tinker, but nothing you do achieves that look of professionalism.
It's like there's some design secret no one's letting you in on. And the truth is... there kind of is. And it's much simpler than you think.
“Build a beautifully designed website” they said...
“It’s easy to make it look good” they said…
But if you’ve ever jumped onto WordPress to 'whip up a page', you’ll know that’s a lot easier said than done.
Unless you’ve got a coder + designer background, or you’re some kind of WordPress dynamo, it seems almost impossible to get your pages looking right.
No matter what you do, they always seem to look… homemade.
So what is it? What’s that insurmountable thing that seems to determine whether a page looks ‘right’ or not?
Here at the Thrive Themes marketing office, sometimes we go a little overboard.
We wanted to test just how powerful quizzes could be for an online business.
Do do this, we created a one page affiliate site consisting of nothing but a quiz, then sent a bunch of new visitors to it to see what would happen.
And since we're always up for a challenge, we made a stretch goal to see if we could make the experiment profitable.
If we managed to succeed, we would essentially be creating an automated money-making machine… resulting in the subsequent plan to move to the Bahamas and sip on cocktails for the remainder of our comfortable lives.
Either way, we were set to learn something.
...and the revolutionary-business-changing-secret-sauce-landing-page-variation was...
Wait, wait, wait, did you just read we spent $5,311.48 for “Inconclusive”?!
Yes, but it’s not surprising and was actually a good thing because of the experiment’s primary goal.
I’ll explain the primary goal of the experiment at the end, and you’ll understand why.
However, first I’m going to give you:
You can use it all for your own business so you don’t throw your money away, because even though we didn’t find a higher converting landing page doesn’t mean we didn’t learn anything...
When you read case studies about a big traffic website that managed to increase email signups by some insane percentage, your brain probably thinks: "That's cool but it's impossible for me to get the same results".
That's why I'm thrilled to feature Chris in today's case study.
Read on to discover exactly what he did and how you can do the same on your website.
You've worked really hard on your business.
You know it has value. You know it can help people.
But you just can't seem to find a way to connect with enough of those customers who could really benefit from it.
Understanding and utilizing the Buyer's Journey in your website's content could be the key to changing all that.
You see, your content should be doing all the work for you. Attracting targeted traffic and seamlessly moving visitors towards your product or service as the solution to their problems. With the Buyer's Journey in mind, you can craft content that does exactly that.
Marie Forleo is a fitness/dance instructor turned online entrepreneur. She's the creator of B-School, an 8 weeks online business training program.
Subscriptions to the program are only open once a year, and each time thousands of students invest in her course. This makes B-School a multi-million online business and the program has been going strong for over 5 years now.
Recently, when looking at the website, I noticed she was doing some very smart things with testimonials.
When somebody with that kind of success does something interesting, you pay attention and try to learn... And that's exactly what we'll do in this post.
You'll discover how Marie uses testimonials to achieve different business objectives and how she goes about getting as many, high quality testimonials as possible.
No matter how great your website is, if your visitors can’t see it, there’s no point.
Today's website review is an extreme example of what can happen if you don't keep up best practices when creating and maintaining your website.
I know, I know. 'Keeping up best practices' sounds super boring. But it's also crucially important to the smooth running of your website.
In today's review video we’re looking at IME Natural Perfume.
For this e-commerce site, ignoring one simple principle means they’ve made it virtually impossible for visitors to get to their homepage, let alone to the checkout.
Picture your trusty old Swiss Army knife for a moment.
You know, that red handled, pocket-sized multi-tool you count on to help with everything from cutting boxes open to picking your teeth?
Yup, toothpicks come standard on those switch-bladed bad boys!
Swiss Army knives are pretty handy because they address many day-to-day problems from a single, multi-functional platform.
Imagine if you could advertise and test multiple different opt-in offers on your site - without actually needing to create more than one opt-in offer.
That's exactly what we'll do in this post!
Read on to discover a fast-action method for turning your one-trick opt-in offers into conversion focused multi-tools.
Today, it's time for another website review. The example we're looking at today is highly valuable because it serves as an example of the line between website optimization and marketing.
As important as A/B testing and optimization are, they aren't the only things that matter and they aren't always the highest priority to focus on. Watch the video for more details...