You’ve decided to take the leap into selling a product. You've painstakingly crafted your copy - and it's working: visitors are clicking through to your pricing page!
This page is an important, make-or-break part of any website that sells a product. This is where the moment of truth happens: turning your visitors into paying customers.
There are many things that can go wrong on this pivotal page (and for many websites they do).
This post was written to help you get it right.
“Why isn’t anyone clicking my Facebook ads?” I muttered in the same bitter tone I use to curse my toaster when it burns my bread.
See if you can figure out where I went wrong...
I was sitting on the edge of my seat after finishing reading some amazing success stories of using Facebook ads and I was eager to add a new tool to my “business arsenal.”
Briefly scanning a few “how to” articles gave me all the confidence I needed to jump right in.
“Time to start printing money,” I thought as I hit publish after cranking the audience up to 11...million using Facebook’s audience selection settings...
It's a scary thought, but this might be happening to you.
You've worked your ass off to make your site stand out, but following the latest design trends and conversion strategies has inadvertently lead you to the polar opposite:
You've become... just like everyone else.
In the blogging world, and in the business world of today, it's a cardinal sin to blend in. Nobody cares about ordinary.
Nobody remembers ordinary.
You need to stand out to succeed.
Thankfully there's one element on your website specifically designed to stand out:
The opt-in form.
Could there be a way to use opt-in forms to leave your reader with a lasting impression of your site? Let's talk about that.
Also, intelligent people are more likely to binge drink (source). But, don’t expect it to get you any brownie points when police find you at 1:00pm belligerently yelling “I’M SMARTER THAN YOU!” at a fire hydrant because it won’t give you extra ketchup for your French fries…
The point is: it is POSSIBLE for two seemingly random things to be correlated and if you don't understand why, all your A/B testing is doomed to fail.
Check your analytics and you'll likely see that your homepage is the highest-traffic page on your site (or among the highest traffic pages). The question is: does this page do your business and brand justice? Does it do the best possible job of serving all those visitors that come to it?
Building that perfect homepage layout is a tall order, so in today's post, we're going to make it as easy as possible for you.
If you're a solopreneur or small business owner and you're the one doing most of the work on your website, today's video is for you.
In researching conversion optimization and doing many website reviews, I've noticed a common trend that leads to a big mistake. Watch the video to see how something that might seem harmless at first can actually be a considerable (self-imposed) road block for the success of your business.
Just like carefully chosen words increase the effectiveness of a landing page, carefully crafted design can make a big difference to conversion rates.
In this video, you'll discover the 5 simple rules you can follow (as a non-designer) to make sure web design is working to your advantage.
Your website's header is one of the few things that may show up on every single page on your website. Add to that its prominent position on the page and it becomes clear: the header is a critical element.
But what does a good header - one for a conversion focused website - actually look like? What should you add in your header? What are the dos and don'ts?
In this post, you'll discover the answer to all of these questions.
When generating leads on your website, should you ask for a name and an email address? Or should you ditch the name field and just ask for an email address?
There's a clear trend towards just asking for the email and one of our readers asked for some clarification on this topic. Watch the video to get the inside scoop on the name field debate.