Do you want to know how to boost conversions with simple email marketing hacks?
You've come to the right guide.
Effective email marketing can be a game changer for your business, turning subscribers into loyal customers.
But the effectiveness of your email marketing campaigns is only as good as the techniques you use. Without the right marketing techniques, your emails won’t be opened — costing you sales.
We understand the stakes are high, and that's why we've put together this guide for you.
Keep reading to discover a set of easy yet powerful email marketing hacks that will revitalize your strategy and significantly boost your conversions.
Why Is Email Marketing So Important?
Email marketing is one of the most important channels in your digital marketing strategy.
Unlike social media or other digital platforms, where messages can get lost in a sea of content, emails land directly in a person's inbox, allowing for a more interactive and direct form of communication.
This direct line is crucial for building and maintaining relationships with your customers, providing a platform for personalized and targeted messaging that can be tailored to specific audience segments.
The personal touch that email communication offers is key to fostering customer loyalty and encouraging repeat business, making it a highly effective tool for customer retention.
Email marketing also stands out because of its cost-effectiveness and measurable outcomes.
With relatively low expenses compared to other marketing channels, email marketing offers a high return on investment (ROI), making it an attractive option for businesses of all sizes.
Email Marketing Growth Hacks: 11 Tips to Turn Your Conversions Around
You don’t need to have years of experience in content marketing or copywriting to create email content that converts — and this section will show you just that.
Read on to learn 11 useful hacks to boost your marketing efforts and see more profitable results from your next emails.
1. Use the Right Lead Generation Tools
The success of your email marketing strategy hinges on the quality of data you have for your leads.
For example, if you only have email addresses without first names, you won’t be able to personalize your emails effectively – already placing you at a disadvantage.
If your opt-in forms are targeted toward the wrong audience, you’ll have an email list full of leads who aren’t interested in your products.
That’s why you need to make sure you’re using the right lead generation tools to create your funnel elements (landing pages, opt-in forms, etc.) and get them in front of the right people.
Thrive Suite is the best toolkit for the job.
This WordPress plugin bundle is designed to help you create a website that generates conversion.
When you purchase Thrive Suite, you get access to ten premium tools and hundreds of pre-designed templates.
You can also:
Immediately grab your audience’s attention with our SEO-friendly landing page templates – easy to build and customize in the Thrive drag-and-drop visual editor
Get your opt-in forms in front of the right eyes using our advanced targeting settings
Create fun, engaging quizzes to add a creative twist to your lead-generation efforts, reel in your target audience, and build a super-segmented mailing list
Get your website visitors to opt-in fast using our library of customizable countdown timer templates
… and so much more.
The best part about these tools? You don’t need to know how HTML, CSS, or any other coding language.
Thrive Suite removes the technical hassles out of building opt-in forms and funnels, so you can focus on creating and deploying them fast.
If you’re serious about generating conversions, Thrive Suite is your best bet.
2. Segment Your Email List
Segmentation involves dividing your email list into smaller, focused groups based on specific criteria.
This criteria could be based on demographics, purchase history, referral source, or engagement levels; helping you tailor your content to meet with interests of the different groups that exist within your audience.
Some easy ways to segment your audience include:
Segmenting your list based on how they interact with your emails (open rates, click-through rate, reopens, etc.)
Segmenting your list based on location or demographics (age, gender, occupation)
Using surveys or quizzes to collect information directly from your subscribers
Creating separate segments for new subscribers
If you have an eCommerce store, then you can use purchase history to create segments for upsell or cross-sell emails.
3. Personalize Your Emails
Personalizing your emails goes beyond inserting a first name tag in your subject lines and email body text.
It’s about creating content that resonates with your subscriber’s interest and behaviors. This is where segmenting helps make this happen.
By having segments based on different criteria, you can send relevant emails to the right audience. This helps boost engagement and builds relationships with your subscribers, leading to more sales and returning customers.
For example, instead of sending the same Black Friday email to your entire mailing list, consider sending a tailored email to two different groups of people – current customers and subscribers who haven’t made a purchase.
4. Optimize Your Email Subject Lines Through Split Testing
Split testing (also known as A/B testing) is a key strategy for maximizing the impact of your email campaigns.
Subject lines are the first thing a recipient sees and play a role in determining whether an email is opened or ignored.
To increase the chances of getting your emails opened, you should create two variations for the same email and send each to a small random segment of your mailing list.
Doing this helps you identify the subject line that generates the most clicks and opens, increasing your chances of landing more conversions.
5. Include Clear Calls to Action
Your emails should have clear calls to action (CTAs) that stand out from the rest of the body text.
Think of a CTA like a signpost, telling your reader exactly what you want them to do next – make a purchase, sign up for a webinar, read a blog post, etc.
To create effective CTAs, use action-oriented language that creates a sense of urgency or benefit.
Phrases like “Shop Now,” “Get Your Free Trial,” or “Join Us Today” are direct and encourage immediate action.
You also need to make your CTAs stand out visually. Use buttons or contrasting colors and place them strategically in your emails for maximum visibility and engagement.
6. Create a Sense of Urgency to Drive Quicker Action
No one likes feeling left out – including your subscribers.
When people feel like they might miss out on an irresistible offer if they don't act quickly, they’re more likely to take fast action.
You can evoke this response by adding a sense of urgency to your emails.
Phrases like “Limited Time Offer”, “You have X hours left” and “Only X Spots Left for this Webinar” are effective CTAs that appeal to your potential customers’ FOMO (Fear of Missing Out) and push them to click.
Where appropriate, consider adding a countdown timer at the bottom of your emails, too.
However, use this strategy sparingly to avoid eroding trust with your audience in the long run.
7. Create Mobile-Friendly Email Designs
There’s a super high chance that your subscribers use their phones to open and read emails.
Your audience should be able to easily scroll, zoom in, and select clickable elements on your pages from desktops, tablets, and mobile devices.
If they can’t do this, they’ll leave your emails without taking action – costing you conversions.
Be sure to review a test version of your emails from a smartphone and tablet before sending them out.
You should also focus on maintaining plain text emails that are easy to read and avoid including complicated designs that detract from your overall message.
8. Automate Email Campaigns
One of the most effective ways to turn subscribers into customers is through consistency.
Timely and consistent communication keeps your business at the front of your subscribers’, fostering trust and familiarity.
This is where email automation comes in.
Setting up automated campaigns like welcome series, follow-up emails after purchase, abandoned cart emails, or even email newsletters ensures your subscribers are receiving regular, relevant content.
When you use email marketing automation tools for your campaigns, you save yourself a lot of time, allowing you to focus on creating quality content and refining your marketing strategy.
Most top email marketing platforms offer automation functionality, so check out what your provider offers and see how you can implement this strategy.
9. Include Social Proof
Adding customer testimonials to your sales emails is a great way to drive clicks and conversions.
Including this kind of social proof in your emails can significantly enhance the credibility of your offer and encourage recipients to take action.
You can add testimonials…
Near the top of the email to grab attention
Just before or right after a call to action
Within the body of your email, as a part of the core content (e.g. a case study)
In a dedicated testimonial section
As part of an email series, to provide a break from transactional or informational content
10. Implement Follow-Up Emails
Follow-up emails play a key role in re-engaging your email subscribers, putting your brand at the front of their minds, and increasing the likelihood of conversions.
These emails take the form of gentle reminders to customers who have abandoned their shopping carts, a thank you message post-purchase, or a check-in email for subscribers who haven’t interacted with your brand in a while.
Follow-up emails show your subscribers that you value their interest and are attentive to their customer journey.
When executed thoughtfully, this strategy can significantly boost customer retention and conversion rates.
11. Clean Your Email List Regularly
Over time, your mailing list will become cluttered with inactive or unengaged subscribers, invalid email addresses, and spam traps.
These non-responsive elements can significantly skew your campaign metrics, leading to misleading open and click-through rates, and can even harm your sender reputation.
All of this can result in your emails being marked as spam – hampering your open rates and future deliverability.
Periodically removing these inactive or unresponsive subscribers ensures that your campaigns are targeted toward an audience that is genuinely interested in and engaged with your content.
Next Steps: Create Your Next Lead Magnet to Generate Leads
Now that you’re equipped with the tips you need to boost conversions through your emails, let’s focus on another integral part of a successful email marketing strategy: lead generation.
Your goal is to continually attract new leads to your mailing list, as this directly impacts your sales growth
By crafting lead magnets that resonate with and directly address the needs and interests of your target audience, you'll attract higher-quality leads who are less likely to unsubscribe from your emails — and actually want to buy.
Here are 4 free tutorials to help you achieve this:
Email Marketing Hacks: Final Words
Whether you’re a startup or a small business with years of experience, these email marketing hacks can help you take your business to the next level.
Email marketing, when done right, can drive up profitability and help you achieve your business goals faster.
If you know your current set of lead-generation tools aren’t helping you generate more conversions, perhaps it’s time to make a change.
