If a stranger landed on your page right now, would they know—within 8 seconds—the change you create, why to trust you, what working together looks like, and how to book a call?
I ask myself that every time I audit a coaching page. When those answers are obvious, the right people lean in. When they’re fuzzy, even warm prospects hesitate.
You don’t need clever lines or flashy design. You need four signals that show up fast and stay consistent all the way down the page: a clear Promise, visible Proof, a simple Process, and a single Path to take next (usually “Book a Discovery Call”). Nail those, and the CTA stops feeling pushy—it feels inevitable.
New to landing pages? Start with our Guide to Landing Pages for the big picture, then come back to build your coaching page.
Key Takeaways (quick version before we dive in)
If you’re skimming, this is the stuff that actually moves the needle on a coaching landing page — the things your future client needs to feel before they click.
Give the page one job.
Pick a single goal — usually “Book a Discovery Call.” When every section points to one action, decisions get easy.Lead with a transformation, not features.
Your headline should promise an outcome (“Get clarity and momentum in 8 weeks”) instead of describing what sessions include.Show proof early and keep it coming.
Drop a short testimonial or credibility logos near the top, then weave quick quotes as people scroll. Specific results beat generic praise.Make the click feel personal.
Use human, first-person CTAs: “Book My Discovery Call,” “Start My Clarity Plan,” “See How It Works (2:00).” “Submit” never inspired anyone.
That’s the 80/20. Nail these four and the rest of the page gets a lot easier. Keep them in mind as we build — and feel free to borrow the phrasing as you go.
Creating Your Life Coach Landing Page in WordPress 📝
You’ve got the 80/20 from the Key Takeaways. Now let’s turn those into a simple blueprint you can follow as you build.
The 4-Part Coaching Page Blueprint (Promise → Proof → Process → Path)
Quick Prep (3-minute mini worksheet)
- Your one-sentence Promise: __________________________
- Two Proof lines with outcomes (+ who said them): __________________________
- Your Process in 3–5 steps: __________________________
- Your Path/CTA label (first-person): __________________________
Lock these in first. When you move into the step-by-step build, you’ll make faster choices, keep the page focused, and ship with confidence.
How to Create a Great Landing Page (Step-By-Step)
After you’ve purchased a custom domain and set up WordPress, it’s time to build your first landing page.
(If you need recommendations on finding a hosting provider to set up your website, check out this guide.)
Now let's get into the fun stuff: building a landing page for your business.
Step 1: Choose Your Landing Page Builder (We Use Thrive Architect)
When I first started creating landing pages, I wasted so much time with complicated builders that promised the world but left me frustrated. That's exactly why I'm starting you off with Thrive Architect — it's the best landing page builder and I wish someone had recommended to me years ago.
Thrive Architect makes page design easy – really easy. Saving you time in learning so you can focus on generating leads and sales for your business.
This plugin gives you access to hundreds of customizable templates to create stunning webpages that leave your audience going “Wow. I want to learn more about this business”.
Landing page template sets in Thrive Architect
Every page template was built with conversion generation in mind, so you’ll find all the crucial elements you need to guide your site visitors to buy or sign up.
Want to make changes to a template or build a page from scratch? No problem.
If you're a life coach who doesn't want to deal with the complexity of tech, this is the tool for you.
The Thrive Architect editor comes drag-and-drop functionality and a large selection of pre-designed templates and elements you can easily add to your pages to create a custom landing page and truly reflect your vibe.
You can buy Thrive Architect as an individual product or as a part of our WordPress plugin bundle, Thrive Suite.
Step 2: Create a New Page in WordPress
In the WordPress Dashboard, select the "+ New" button at the top of the page and select "Page".
When taken to the next screen, name your page and select the bright green "Launch Thrive Architect" button.
Step 3: Select a New Landing Page Template
After you launch Thrive Architect, a menu will pop up with four options:
1. Normal Page
2. Blank Page with Header and Footer
3. Completely Blank Page
4. Pre-built Landing Pages
We recommend choosing the "Pre-built Landing Page" option.
In the Landing Page Library, browse through our template sets and select the one you like most.
For this tutorial, we’ll work with a sales page template. This one is from Hydrogen Smart, one of our smart landing page designs.
But there are a variety of other page templates you can choose to create your unique page.
Like Ommi for example:
Or Xpert, which was designed specifically for coaches like you!
Xpert Theme
You have a wide variety of pre-made templates to choose from -- and that's one of the great things about using a page builder like Thrive Architect for your landing pages.
Tip
Having great landing pages is one thing. But what does the rest of your website look like?
If you want to make your website as high-quality and professional as your landing page, I have the perfect guide for you. Check it out here.
Step 4: Customize Your Landing Page Template
Each of our landing page designs feature all the components you need to successfully promote your offer and compel your website visitors to take action.
These components include a:
Hero Section to create a great first impression…
… and encourage your audience to keep reading.
Add an attention-grabbing headline that immediately addresses your target audience’s pain point and use the supporting headline to briefly mention your solution the problem.
For your CTA button, avoid using generic prompts like “Click Here” or “Buy”. Use power phrases like “Sign Me Up”, “Tell Me More”, or “Join the VIPs” to compel your visitors to convert.
Also make sure that you use a high-quality visual for your hero image.
Expert Example: Ali Abdaal – The Hero Section That Sets a Clear Promise
Ali Abdaal’s LifeOS page opens with a two-part outcome headline — “Take Control of Your Time. Make Progress On Your Goals.” — plus a friendly, front-facing video thumbnail that builds instant rapport. A short subhead names the barriers (time management, procrastination, consistency), positioning the offer as the bridge.
👉 Takeaway: Lead with a concrete transformation, name the obstacles you remove in the subhead, and humanize the hero with a personable image or short video.
Features & Benefits Section to Show Off Your Life Coach Expertise
Use this section to paint a picture of how your product can make your potential client’s life better.
In your landing page copy, don’t just tell them what your product entails, describe how each feature will help improve your reader’s situation.
Pro tip
Copywriting can be tough -- even for us experienced marketers! But here's the thing: good copy boils down to a few basic principles that can easy be learned and practiced.
To learn them, take a look at this detailed guide.
About Section to Share Who You Are
The about section is your chance to build trust and connection with potential clients. While your entire landing page focuses on what you can do for them, this is where you briefly establish your credibility and humanity.
Keep it concise and relevant:
- Share your coaching journey and what led you here
- Highlight relevant certifications and experience
- Include specific achievements that matter to your clients
- Add a professional, approachable photo of yourself
Remember, this section isn't your complete biography. Focus on details that show you understand your clients' challenges and are qualified to help them overcome them. A well-crafted about section turns you from a stranger into a trusted guide.
Product Overview Sections to Provide More Details on Your Offer
Your product overview section is where you paint a clear picture of your coaching services. This isn't just about listing what you offer – it's about helping potential clients understand exactly what they'll get and how you'll help them achieve their goals.
For life coaches, this section should outline:
For example, if you offer a 12-week mindset coaching program, break down the journey: weekly video calls, worksheets, email support, and private community access. The clearer you make it, the easier it is for potential clients to say "yes, this is exactly what I need."
Keep the language straightforward and benefits-focused. Remember, you're not just selling coaching sessions – you're offering a path to transformation that your ideal clients can easily envision themselves taking.
Social Proof to Build Trust
Social proof is a key component of a high-converting landing page. It helps you turn your visitors’ attention into trust.
Most of our landing page templates include a testimonial section, but if you want to add more we recommend placing them in the following places:
Above the fold, right after your hero section
After the “Features/Benefits” section
Underneath the “About Us” section
Close to a call-to-action button
Expert Example: Susie Moore – Social Proof Woven Throughout
Instead of burying testimonials at the bottom, Susie Moore integrates them at key points in her page. She pairs short client quotes with recognizable logos like Oprah and Forbes right after her opening headline. That immediate credibility builds trust before she even introduces her offer. Later, longer testimonials reinforce her program’s results.
👉 Takeaway: Don’t save social proof for the end. Sprinkle it across your page to build trust at every stage of the journey.
If you’re struggling to find the courage to ask for testimonials, read this guide to learn 5 effortless ways to add testimonials to your WordPress website and sales pages.
Call to Action Sections to Prompt Conversions
The goal of a good landing page is to get your audience to take a specific action.
If you have a primary service you offer, you should have a CTA section that prompts your site visitors to buy it.
Thrive Architect also provides conversion-focused design elements like pricing tables, countdown timers, and lead-generation forms.
Just click on your element of choice and drag-and-drop it onto your page template.
If you want to customize your page’s fonts, simply click the headline or body text you want to customize and find the font settings in the left sidebar.
Lastly, don’t forget to save your work regularly.
Pro tip
Your call-to-action (CTA) is where everything comes together — it's the moment of truth where interested visitors become valuable leads or subscribers. Think of all the content above it as building momentum for this important moment.
Getting your CTA right can make or break your landing page's success. That's why we've put together two essential resources to help you nail this key element:
We have two great resources to help you get this part of your page right:
Step 5: Connect Your New Landing Page to an Email Marketing Service
If you're offering a free consultation, worksheet, or newsletter signup on your landing page, you'll want to connect your forms to an email marketing service. This lets you automatically collect and manage client information.
Thrive Architect works seamlessly with popular email platforms like ConvertKit, ActiveCampaign, and Drip. The setup process is straightforward:
You’ll need to connect your email service through API -- and you only need to do this once.
Step 6: Test and Publish Your Landing Page
Once you’ve finished customizing your landing page, be sure to test it on different screens (desktop and mobile devices).
Hit “Publish” and start sharing links to your page through your mailing list, social media, and PPC ads if you have the budget for it.
We also recommend running regular A/B tests on your landing page, to ensure you’re presenting the most conversion-optimized version possible.
See What “Good” Looks Like: Coaching Landing Pages That Convert
When you study real coaching pages, you make better choices faster. In this visual teardown, you’ll learn how top coaches:
- Hook attention above the fold with outcome-driven headlines (not platitudes)
- Weave social proof early (logos + short quotes up top, longer stories later)
- Keep one clear goal (discovery call first, everything else secondary)
- Explain the process so prospects know exactly what working together looks like
- Optimize for mobile (clean sections, tap-friendly CTAs, fast load)
Next step: Read the article → Top Coaching Landing Page Examples (with mini-teardowns & takeaways)
Next Steps: Getting Your Landing Page Seen
Creating your landing page is just the beginning. Now it's time to connect it with potential coaching clients who need your services.
Start by sharing your page strategically on your social media platforms, using it as a destination for your email marketing efforts, and linking to it naturally from your blog posts and content. If you're ready to invest in growth, consider targeted paid advertising on platforms where your ideal clients spend time.
Want to dive deeper? These resources will help you master the art of driving quality traffic:
Life Coach Landing Page: Frequently Asked Questions
Quick, plain-English answers to the questions coaches (and their clients) actually ask. Skim this before you publish—use it to sanity-check your headline, proof, process, and CTA.
A strong coaching page makes four things obvious within seconds: the change you create (Promise), why you’re credible (Proof), how working together works (Process), and what to do next (Path). Keep one primary goal—usually “Book a Discovery Call”—and remove anything that competes with it.
Include a clear, outcome-led hero (headline + subhead + single CTA), early social proof (logos or a short testimonial), a simple process overview (3–5 steps), a concise bio that builds connection, detailed offer/package info, and a repeating CTA. Make it mobile-first: readable text, tap-friendly buttons, fast load.
Speak to a specific transformation and timeframe your client desires. Use plain language and name the obstacle you remove in the subhead: “Get clarity and momentum in 8 weeks” + “We’ll replace procrastination with a weekly action plan.” Avoid vague lines like “Unlock your potential.”
For high-trust services, prioritize “Book a Discovery Call.” If you also offer a quiz or freebie, treat it as a secondary, lower-emphasis option. Repeat the primary CTA in the hero, after social proof, and near the end—same label, same style.
Surface proof early (logos or a one-line win under the hero), then weave short quotes as people scroll and place 1–2 longer stories near the offer. Favor specific outcomes over praise: “In 12 weeks, I signed two clients at $2,000 each.” Add names, roles, and photos where possible.
Vague headlines, too many CTAs, and generic testimonials are the usual conversion killers. Others: burying proof at the bottom, hiding the process, slow mobile performance, and walls of text. If you fix just the headline, proof placement, and CTA focus, conversions usually lift.
Yes. Any modern drag-and-drop builder and a solid template will get you there. When you front-load the four fundamentals (Promise, Proof, Process, Path) and keep one primary CTA, you can launch a professional page quickly—then iterate with small copy and layout tests.
Ready to Launch Your Coaching Landing Page?
You now have the building blocks to create a landing page that speaks to your ideal clients and helps grow your coaching practice. With Thrive Architect and WordPress, you can build a professional page that captures your unique value as a coach – no technical expertise required.
Whether you're launching your first coaching package or revamping your existing services, your landing page will serve as a powerful tool to connect with potential clients and guide them toward working with you.
Ready to start building? Get Thrive Architect today and turn your landing page ideas into reality. Our drag-and-drop builder makes it simple to create pages that look great and convert.
