If you want readers to flock to your blog posts, you need to offer something more than a mere wall of text. Formatting your blog post and adding elements of interest isn't just a matter of making it look pretty - it's a matter of getting more traffic and shares, too.
In today's tutorial, you'll discover how you can use the Content Blocks feature in Thrive Architect to quickly upgrade a post from text-only to rich, professionally formatted and fully mobile friendly.
Here on the Thrive Themes blog, we often share strategies for building your mailing list, so I picked this topic for our hypothetical blog post in this tutorial. Below is a summary of the key components in the tutorial, the content blocks I used and the reasons why.
2 Types of Quotes
Quotes are a great way to enhance your blog content because they add additional voices into the mix.
The first quote example I used is a short, poignant quote. This is a great way to underline a point you make in your content and give it more gravity and authority.
For example, if I tell you that hard work pays off, that's one thing... but if The Terminator agrees with me, that's a whole different story:
“If you don’t find the time, if you don’t do the work, you don’t get the results.”
- Arnold Schwarzenegger
The second kind of quote is a longer one, in which I bring in some expert advice. This goes well in combination with outreach: ask experts in your niche to add their 2 cents to the topic you're writing about. Not only does this make your content more interesting, it also makes it more likely that your content will be shared by those experts.
Calls to Action
In simplified terms, there are 2 aspects to any content marketing piece:
- The message or information you want to convey to readers.
- The action you want those readers to take next.
Calls to action exist to emphasize that second point. In the tutorial, I make use of 2 different kinds of call to action. The first is an "aside" CTA - it doesn't take up too much space or interrupt the flow of reading, but it's attention grabbing nonetheless.
For example, the blog post you're reading right now is especially useful if you have Thrive Architect. Brand new readers of our blog might not be aware of our plugins yet, so it makes sense to direct them with a call to action. Like this:
Want to Add Content Blocks to Your Own Blog?
Get instant access to Thrive Architect when you purchase Thrive Suite so you can start creating better blog posts today!
I also added a second, closing call to action to the end of the post. This is a larger CTA which is designed to give readers a clear next step, if they've made it to the end of the content.
Who doesn't like a good list? List based content has been a mainstay since the early days of the Internet. And if you want to make your content actionable, providing clear, step-by-step instructions is always a good idea.
"Steps" content blocks can help you do just that, in a way that looks nicer than simple bullet points.
How to Add Lists to Your Content:
Start with the end: write down the end goal you want to help your reader achieve.
Meet them where they are: be mindful of the experience and knowledge level of your readers. Are they complete beginners? Intermediate? Advanced? Your "step 1" should meet readers at their current level of understanding.
Take notes: map out the steps you want to explain in a rough outline, first. I like to use Trello for this, since it helps me create lists that I can sort and re-order until I'm satisfied.
Content block it: when you're creating your blog post in Thrive Architect, drop a "steps" content block into your post and write out each step. Delete or duplicate steps, to get the number you need for your list.
Pros & Cons
Are you comparing multiple products in your blog post? Presenting more than one strategy for reaching a specific goal? Listing many valuable resources for your readers?
Great! But make sure that you don't just present your readers with a lot of options. Also give them a way to make the right choice.
One of the best ways to do this is by presenting them with pros & cons.
The Pros & Cons of Using Pros & Cons
You should definitely use pros & cons, but only when it makes sense in the context of your post. It's a really pretty element, but used in the wrong context, it's just not a good match.
How Will You Use Content Blocks?
I hope you found this tutorial useful. If you haven't yet, make sure to update to the latest version of Thrive Architect and give the Content Blocks feature a try!
We'll be adding more templates on a regular basis, so stay tuned for that. In the meantime, you can let us know what Content Block templates you'd like to see in the future, by leaving a comment below!