For today's review, I found two websites that are made by two different readers and that - upon closer inspection - are plagued by the same problem.
If you have been blogging, but it seems like everyone's ignoring what you write, check out this video to see my suggested fix.
The Opt-In Begging Problem
Yes, Thrive Leads includes every opt-in form type you can think of, from sidebar widgets to Scoll Mats to multi-step opt-in forms. But that doesn't mean you should use every form type at the same time. If you do that, you'll just overwhelm your visitors... and you'll come off a bit desperate, too.
Instead, I recommend that you start out by creating one opt-in form and refining it, to make the offer a really juicy one (here's a post to help you come up with irresistible opt-in offers). Then, create one alternative to that opt-in offer, try to make it just as deliciously attractive and test them against each other.
When in doubt, I always recommend a streamlined approach. Your website will perform better if you focus on optimizing few things instead of adding lots of stuff.
Your website will perform better if you spend your time optimizing instead of adding more stuff.
The Boring Headline Problem
Both of the sites in this review are content or magazine style sites, which makes the problem with the titles that I mention in the video especially egregious. However, no matter what market you are in and no matter what your business model, the points from this website review apply to you if you do any kind of content marketing.
To take the guesswork out of creating awesome and click-worthy post titles, I have three recommendations for you:
- Check out this post with 8 tools for creating great headlines.
- Use the Thrive Headline Optimizer plugin to A/B test headlines and use only the highest performing ones.
- Download the bonus swipe file below.
What are your thoughts on the sites in today's review? Can you apply the tips from the video for your own site? Let us know by leaving a comment!