24 per second = 1,481 per minute = 88,888 in an hour = just above 2.13 million per day.
That's not the number of times you blink your eyes... it's the number of blog posts published every single day on WordPress powered websites. (source)
It's safe to say that just publishing content will not cut it anymore if you want to capture people's attention, keep them engaged and have them interact with your business.
You'll need to step up your game...
Watch the video to discover 4 ways to make your content more enjoyable to read and more efficient for your online business.
Putting Lipstick on a Pig
Nobody has time to read fluff content. If your content isn't high value, no amount of formatting will help you to turn it into a useful piece for your content marketing strategy.
Value is king. Anything you create has to be worth the time of your readers.
That's why we selected the article 17 Best Sales Funnel Examples to Help Your Website Convert More Customers for this blog article makeover.
The article meets the criteria of high value content:
- Original content: it's not a rehashed list of 5 tips seen 20 times before.
- Well structured: it uses a repeatable pattern to make the content easier to digest and includes a table of contents at the beginning.
- In depth: it's well researched. The author put in the time and effort to write this article.
- Mixed media: it's documented with lots of images to break up the wall of text.
Unfortunately, because of some fundamental mistakes, the article is hard to digest... Instead of getting the attention it deserves, it might get discarded as "too long" or "too much information".
Let's dive into 4 techniques to turn this article from "OK" into "Amazing".
#1 The Bigger the Better
With the quantity of information we consume daily, skimming and scanning become necessary tactics to decide whether a piece of content is worth reading in full.
Skimming a text allows the reader to quickly get the main idea. We'll be talking more about this in technique 3.
Scanning allows the reader to easily find the information they are interested in. This is where visual hierarchy comes into play.
The most important information (the title of your article) should be the biggest text on the page.
Next up are the subheadings. Each subheading should be bigger than the "normal" text on the page.
If you're using a well designed WordPress theme, the size of the heading fonts should automatically be bigger than the size of the font of the paragraph. But you can always use the theme customization options to change the appearance of your titles.
#2 Boundaries & Proximity
Our mind constantly tries to order the chaos around us. Gestalt psychologists found that there are universal laws we use to do this.
These are also knows as "the principles of grouping".
To make your articles more enjoyable and easier to read you can take advantage of these laws.
Two of them are used in the video to create better organized content.
Grouping by Enclosure
When you put a border around elements, our brain will consider them as a group rather than individual elements.
This groups becomes separated from the surroundings.
You can use this to "separate" your images from the rest of the text in your article. This is especially useful for screenshots with text and a white background because these can easily be interpreted as part of the blog post.
Grouping by Proximity
When elements are close together they become a group, a group that's separated from elements that are further away.
This is where the use of white space becomes critical.
By adding white space (AKA margin) we can change the grouping of elements.
Add extra margin in between elements to separate them from each other or reduce margins to group them together.
#3 So What?
Remember we talked about skimming?
Your content is only as valuable as the perception your reader has about it.... Make the most valuable information stand out!
One of the ways to assure your reader finds the most important pieces of information is by writing out the key takeaways from your content. This gives your reader the answer to the "So What?" question.
#4 Now What?
Creating content is fun (or at least that's my opinion 😉 ) but it should also help your business!
Each piece of content must have a call to action. This could be to buy one of your products, to subscribe to your mailing list, to share the article on social media, to download a content upgrade,...
That call to action should be shown when someone is ready to commit.
How many times did you arrive on a website and only after reading one or more articles you felt ready to buy or subscribe?
That's why having a call to action at the end of your content is good practice, especially for long content!
I Would Like to Hear From You...
Was this blog article makeover useful to you? Would you like to see more of them? Would you like us to review your article?