These 4 Techniques Will Turn a Good Article into a Value Bomb

24 per second = 1,481 per minute = 88,888 in an hour = just above 2.13 million per day.

That's not the number of times you blink your eyes... it's the number of blog posts published every single day on WordPress powered websites. (source)​

It's safe to say that just publishing content will not cut it anymore if you want to capture people's attention, keep them engaged and have them interact with your business.

You'll need to step up your game...

Watch the video to discover 4 ways to make your content more enjoyable to read and more efficient for your online business.

More...

Putting Lipstick on a Pig

Nobody has time to read fluff content. If your content isn't high value, no amount of formatting will help you to turn it into a useful piece for your content marketing strategy.

Value is king. Anything you create has to be worth the time of your readers.

That's why we selected the article ​17 Best Sales Funnel Examples to Help Your Website Convert More Customers for this blog article makeover.

The article meets the criteria of high value content:

  • Original content: it's not a rehashed list of 5 tips seen 20 times before.
  • Well structured: it uses a repeatable pattern to make the content easier to digest and includes a table of contents at the beginning.
  • In depth: it's well researched. The author put in the time and effort to write this article.
  • Mixed media: it's documented with lots of images to break up the wall of text.

Unfortunately, because of some fundamental mistakes, the article is hard to digest... Instead of getting the attention it deserves, it might get discarded as "too long" or "too much information".

Let's dive into 4 techniques to turn this article from "OK" into "Amazing".

#1 The Bigger the Better

With the quantity of information we consume daily, skimming and scanning become necessary tactics to decide whether a piece of content is worth reading in full.

Skimming a text allows the reader to quickly get the main idea. We'll be talking more about this in technique 3.

Scanning allows the reader to easily find the information they are interested in. This is where visual hierarchy comes into play.

The most important information (the title of your article) should be the biggest text on the page.

Next up are the subheadings. Each subheading should be bigger than the "normal" text on the page.

If you're using a well designed WordPress theme, the size of the heading fonts should automatically be bigger than the size of the font of the paragraph. But you can always use the theme customization options to change the appearance of your titles. 

#2 Boundaries & Proximity

Our mind constantly tries to order the chaos around us. Gestalt psychologists found that there are universal laws we use to do this.

These are also knows as "the principles of grouping".

To make your articles more enjoyable and easier to read you can take advantage of these laws.​

Two of them are used in the video to create better organized content.​

Grouping by Enclosure

When you put a border around elements, our brain will consider them as a group rather than individual elements.

This groups becomes separated from the surroundings.

You can use this to "separate" your images from the rest of the text in your article. This is especially useful for screenshots with text and a white background because these can easily be interpreted as part of the blog post.​

With the border around the images it becomes clear the text on the images is not part of the actual article.

Grouping by Proximity

When elements are close together they become a group, a group that's separated from elements that are further away.

This is where the use of white space becomes critical.

By adding white space (AKA margin) we can change the grouping of elements.​

Add extra margin in between elements to separate them from each other or reduce margins to group them together.

#3 So What? 

Remember we talked about skimming?

Your content is only as valuable as the perception your reader has about it.... Make the most valuable information stand out!

Click to Tweet

One of the ways to assure your reader finds the most important pieces of information is by writing out the key takeaways from your content. This gives your reader the answer to the "So What?" question.

In Thrive Architect​, you can quickly and easily add these key takeaway boxes to your post using content templates

#4 Now What?

Creating content is fun (or at least that's my opinion ;-) ) but it should also help your business!

Each piece of content must have a call to action. This could be to buy one of your products, to subscribe to your mailing list, to share the article on social media, to download a content upgrade,...

That call to action should be shown when someone is ready to commit.

How many times did you arrive on a website and only after reading one or more articles you felt ready to buy or subscribe?

That's why having a call to action at the end of your content is good practice, especially for long content!​

I Would Like to Hear From You...

Was this blog article makeover useful to you? Would you like to see more of them? Would you like us to review your article? 

Author: Hanne Vervaeck

Hanne knows exactly what companies have ever retargeted her (she keeps an updated file). And when she's not busy discussing high-level funnel design over cocktails with the equally geeky, you'll find her discovering a place for the first time

  • Eugenio says:

    Well done!
    Thanks for this great content review.

    • Hanne says:

      Thanks Eugenio, happy you liked it.

  • Sven says:

    Very informative and easy to use. Thanks Hanne :-)

  • Joerg U says:

    really, really great stuff!

    • Hanne says:

      Thanks Joerg. Glad you found this helpful!

  • Martin M says:

    Super, Hanne! Will be reengineering some content now!

    • Hanne says:

      Nice! Bonus points for taking action, Martin!

  • Bryce M says:

    This is great stuff! I always enjoy the articles you guys post and I learn a ton every time. Thank you!

    • Hanne says:

      Thanks Bryce :) We love teaching!

  • Mark Tong says:

    Hi Hanne – love your articles – and your videos. Just gone through the Quiz ones – and I LOVE the way you pronounce ‘category’ – what’s up with people – I’m half Basque and half Irish, so imagine how I pronounce stuff:) And yeah, I’d definitely be up for having an article reviewed.

    • Hanne says:

      Hi Mark,

      Thanks :) I don’t mind learning the right pronunciation of words… I just can’t guarantee I will remember it when actually doing the videos :D
      And we might ask to submit blog posts in a near future.

  • Carmelita G says:

    One of the top blog posts on Thrive Themes! Thanks, Hanne, for the clear explanations….you’re a master at video demonstrations.

    • Hanne says:

      Thanks Carmelita! I’m happy to know this was one of your favorite videos :)

  • Thanks for sharing this informative and inspirational article.I have a niche blog and this content is so useful for me.

    With Best Regards,
    Pablo Tuffano

    • Hanne says:

      Thanks Pablo. Great to know this was useful!

  • How did you copy that? Just cut and paste? Cut and past the html?

    • Hanne says:

      Hi Joshua,

      I copied the text from the site (ctrl+c) and then I pasted it in TCB without formatting (CTRL+SHIFT+V), then I added in the paragraphs, bullet points, etc.

  • Jeff S says:

    Very helpful. I’m going to implement the white space separation for grouping and an image border on content I’m currently working on; Thanks!

    • Hanne says:

      Hi Jeff,

      Those are some “small” tweaks that can make all the difference! I’m glad to hear this video inspired you to improve your content!

  • Paula says:

    Thank you, Hanne

    • Hanne says:

      You’re welcome Paula :)

  • Mike says:

    Hi Hanne,

    Love the content containers on Content Builder. For some reason, the first time I tried them it was like playing with matches — underwater!

    I quit. When I took a second stab at it a few mos later, I was amazed at how intuitive the process was. I love what it’s done for my homepage (which has a whole lotta containers!).

    • Hanne says:

      hahahah yeah it’s one of those elements that once you know how to use it because super powerful! Happy you figured it out :)

  • Thomas says:

    Wow. That Ctrl+C to Content Builder is a bit too powerful. Actually, insanely comprehensive articles are definitely our cup of tea, but readjusting to readers tendency to skim and scan by rearranging the focal points makes perfect sense, though it’s is a tough one to swallow since you would hope that the readers can go through the entire article!

    • Hanne says:

      Hi Thomas,

      I see what you mean, but let’s be honest… People are busy so if we can help them to get through the full article easily we should :)

  • Kristian B says:

    Thanks for a great post Hanne. I would love to see an in-depth blog post on different smart ways to use content containers. I haven’t seen the potential in them yet.

    • Hanne says:

      Hi Kristian,

      I typically use content containers in pages because content containers are used to retrain the width of the content. Content boxes are super powerful for blog posts though! You can see how to use them in this post: https://thrivethemes.com/faster-content-templates/

  • Irena S says:

    Another great post, Hanne. Every week we can easily improve our blogs with your tips. Thank you!

  • Nilabh says:

    Hello, Hanne, nice tips and very well explained. Can you recommend some template to make great table of content for the bigger post (except known plugin like TOC+ etc). Maybe using Thrive content builder.

    I

    • Hanne says:

      Hi Nilabh,

      You can simply use the table of contents element of Thrive Content Builder :)

  • Yaopey says:

    Great article Hanne, thanks for the tips! Now it’s time for me to make some changes in my future posts! :)

  • Richard says:

    Really helpful, Thank You :)

  • Javier says:

    I use Avada Theme in WP. My problem with Thrive Content Builder is matching both environments. I use TCB to do my landing pages and opt-in forms, but the rest of my site is in Avada. I also do my blog posts in Avada. Honestly switching 100% to TCB would be a lot of work, and probably it’s not necessary. What do you recommend? Is there any way to do the transition easier?

    • Hanne says:

      Hi Javier,
      If it ain’t broke, don’t fix it…

      If you can do all the fancy editing your like in Avada easily, I would continue doing that… But if you think using TCB would be faster or easier, just start using it from now on. You can use it without having to switch themes so you can keep Avada if you’re happy with it and create your blog posts and landing pages with Thrive Content Builder.

  • Hanne: great article. Could have been better. Add a bullet point summary of what you said in the article at the end. That way your readers will not have to scan the article again to review your 4 points.

    What you are talking about is what Dan Kennedy calls “dual readership paths”. This concept makes it easy to attract people who read every word and those that bounce around in an article.

    Remember, charismatic people communicate on all 3 levels – auditory, visual, and kinesthetic. Typically people who read every word in sequence are creating an auditory pattern by actually listening to each word as they pronounce it in their brain. The people who skim the text are simulating a kinesthetic experience.

    • Hanne says:

      Hi David,

      Thanks for your comment.
      At the end of the article, I want people to take action and get the most important call to action (to comment on the post) without distraction.
      You’re right about the different levels of communication and the preferences people have. That’s one of the reasons this post is a video and written article :)

  • howardboelky78 says:

    I love you guys! Always have such awesome insights and easy to apply tweaks that make the difference from power hitter or major flop! Keep up the great work! You are amazing. :)

    • Hanne says:

      Thanks Howard, I’m glad you found useful insights in this article :)

  • Hallo Hanne!
    I am just editing mine over 10,000-words article. This article, therefore, is salt to the egg! Fantastic!
    Thank you so much for continuously bestowing us with this kind of helpful tips too, hopefully, increase traffic to our or my website.

    • Hanne says:

      10,000 words, holy moly that’s a big one :D
      Which makes it that much more important to help people get through it!

      I hope your readers will appreciate your hard work and share it around :)

  • Tom says:

    Hanne. thanks again! I always love to read your posts. They are very helpful because you combine something to make content more effective, by using the content builder effective. And that is the second part! There are elements and features I was not aware of or how to customise and tweak them.

  • Patrick O says:

    Only small changes, but the impact is huge! Tanks für this overview, I will check my posts for further improvements…

    • Hanne says:

      You’re welcome Patrick :)

  • Juliane says:

    I must admit, my articles often have the same issues. The Tip with the border around the images including captions is one of my favorites! I tried it with TCB and its so easy! It’s now on my todo list… Thanks, Hanne

    • Hanne says:

      Happy to help improve your blog posts Juliane :)

  • sahil jangid says:

    Oooh………great job once again. Really, it’s too informative and helpful post for me…………………thanks a lot for sharing this kind information with us………….

  • Karine says:

    Hanne,

    When the content isn’t too long, is still good to use key takeways?

    Thank you!

    • Hanne says:

      Hi Karine,
      In my opinion key takeaways are always a good way to add value to the content and make it easier for the reader!

  • John B M says:

    Hanne, You have me an idea for converting some of my old very long blog posts and make them better. I am perhaps too new with TCB to understand how to easily do this.

    But, it seems like this would take a long time to copy the old post content into the new TCB area. (the post was not made originally with TCB but just with normal wordpress editor) how did you copy the page to the test page? did you need to copy each item into a TCB module? or is there a way to copy paste with the images and all?

    • Hanne says:

      Hi John,

      I’m not going to lie, it takes a little time… But when you see the results it’s well worth it.
      The quickest way to do this is to:
      1) copy the text of the article (either from within the WordPress editor or from the website immediately
      2) Past ALL of it in ONE text element in TCB using the combination CRTL+SHIFT+V (the SHIFT is VERY important here, because that what allows you to paste without the formatting, if not, certain HTML elements will be pasted too and it will be a mess)
      3) Add line breaks, bullet points, titles, images and content boxes.

      Once you get the hang of this, it’s actually pretty quick :)

      • John B M says:

        Perfect. I get it (I think). Thank you!

        I’ll try this.

  • Another value-packed content, Hanne. Thanks for all you do.

    • Hanne says:

      You’re welcome Esta :)

  • Oliver Hetzel says:

    Thanks Hanne, helpful video. The tip with the “key takeaways section” is very useful , I think especially for longer posts, it’s my takeaway today ;-)

  • Justin Shane says:

    Very helpful Hanne…Keep up the great work!

  • Bakari says:

    Glad I stumbled on this article, because I’ve been thinking about how I can redesign some of my most high trafficked articles.

  • Alex says:

    Always impressed reading your valuable contents Hanne!

  • Dave says:

    sweet stuff – Now I need to update some of my posts :)

    • Hanne says:

      Good luck updating Dave :) It’s really worth doing on high traffic posts.

  • Albert says:

    Hi Hanne,

    I like the visual hierarchy part. I must admit I made the same mistake for mixing up the font size in my website.

    Going to fix them up.

    Thanks for a great articel and the tips that follow.

    Albert

    • Hanne says:

      Great :) Happy you took away something actionable, Albert!

  • John Aberle says:

    Fabulous job with the video of your article makeover, Hanna! I’ve been looking for this very information. Thanks to what you showed and what you wrote, I finally understand the default margins in Thrive Content Builder. I also now appreciate the Takeaway boxes. Thanks.

  • Karsten K says:

    Great video…great Learning….charming presentation…Thank you Hanne

  • Super helpful and relevant!

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