Are you trying to learn how to create a landing page and land more conversions?
If you’re ready to build a results-focused digital marketing strategy and start generating revenue for your business — this is the tutorial for you.
Landing pages are only as effective as the design and marketing tools you use to build and promote them.
In this guide we break down how to create a landing page and why they’re important for your business growth.
What is a Landing Page & Why is It Important?
A landing page is a page for a precise audience with only one specific goal – to get your site visitors to take an action.
This action is known as a conversion.
How is a landing page different from a normal webpage?
Landing pages are typically used in digital marketing campaigns and differ from other pages on a website in that it's crafted to prompt a specific action from the visitor.
A conversion can range from signing up for an email newsletter, registering for a webinar, downloading a whitepaper, or making a purchase from your online store.
Normal web pages, on the other hand, include full site navigation and are designed to encourage exploration, offering multiple links and more diverse content — e.g. homepages.
Normal webpage vs a landing page
There are a many different types of landing pages, with the main ones being lead-gen landing pages, click-through
landing pages, sales pages, coming soon pages, about pages, thank you pages, and 404 Error pages.
How to Create a Great Landing Page (Step-By-Step)
After you’ve purchased a custom domain and set up WordPress, it’s time to build your first landing page.
This tutorial shows you how to create a stunning page with one powerful tool.
Step 1: Download & Install Thrive Architect
Thrive Architect is the best landing page builder for WordPress websites.
If you’re looking for the right tool to build landing pages that convince your target audience to convert – this is the plugin for you.
No need to know HTML or CSS.
Thrive Architect makes page design easy – really easy. Saving you time in learning so you can focus on generating leads and sales for your business.
This plugin gives you access to hundreds of customizable templates to create stunning webpages that leave your audience going “Wow. I want to learn more about this business”.
Landing page template sets in Thrive Architect
Every page template was built with conversion generation in mind, so you’ll find all the crucial elements you need to guide your site visitors to buy or sign up.
Want to make changes to a template or build a page from scratch? No problem.
Ideal for WordPress beginners, the Thrive Architect editor comes drag-and-drop functionality and a large selection of block templates and design elements you can easily add to your pages to create a custom design.
A selection of block templates from Thrive Architect
Like we said – easy building.
In terms of integrations, this plugin works seamlessly with most Google analytics plugins and the best SEO tools to help you track your metrics and optimize your content for search engines.
You can also connect your pages to your email marketing, eCommerce, and automation tools in a few clicks.
Thrive Architect doesn’t have a free version, but this pro plugin offers a 30-day money back guarantee — allowing you to give this tool a try, risk-free.
Think of it as a free landing page builder trial.
You can buy Thrive Architect as an individual product or as a part of our WordPress plugin bundle, Thrive Suite.
Step 2: Create a New Page in WordPress
In the WordPress Dashboard, select the "+ New" button at the top of the page and select "Page".
When taken to the next screen, name your page and select the bright green "Launch Thrive Architect" button.
Step 3: Select a New Landing Page Template
After you launch Thrive Architect, a menu will pop up with four options:
1. Normal Page
2. Blank Page with Header and Footer
3. Completely Blank Page
4. Pre-built Landing Pages
We recommend choosing the "Pre-built Landing Page" option.
In the Landing Page Library, browse through our template sets and select the one you like most.
For this tutorial, we’ll work with a sales page template. This one is from Hydrogen Smart, one of our smart landing page designs.
Step 4: Customize Your Landing Page Template
Each of our landing page designs feature all the components you need to successfully promote your offer and compel your website visitors to take action.
These components include a:
Hero Section to create a great first impression…
… and encourage your audience to keep reading.
Add an attention-grabbing headline that immediately addresses your target audience’s pain point and use the supporting headline to briefly mention your solution the problem.
For your CTA button, avoid using generic prompts like “Click Here” or “Buy”. Use power phrases like “Sign Me Up”, “Tell Me More”, or “Join the VIPs” to compel your visitors to convert.
Also make sure that you use a high-quality visual for your hero image.
Features & Benefits Section to Showcase the Value of Your Services
Use this section to paint a picture of how your product can make your potential customer’s life better.
In your landing page copy, don’t just tell them what your product entails, describe how each feature will help improve your reader’s situation.
About Section to Share Who You Are
If you take a look at most popular landing page examples, you’ll notice that they all have a small “About Us” section where the CEO or team shares a few details about themselves.
This is the place to mention who you are.
Include details that add to your credibility – certifications, work experience, academic achievements, awards.
Don’t forget to add a high-quality photo of yourself (and your team members) to further build trust.
Product Overview Sections to Provide More Details on Your Offer
Use these sections to give more context on your product. This part of your landing page content should provide a clearer picture to your audience on what to expect.
Social Proof to Build Trust
Social proof is a key component of a high-converting landing page. It helps you turn your visitors’ attention into trust.
Most of our landing page templates include a testimonial section, but if you want to add more we recommend placing them in the following places:
Above the fold, right after your hero section
After the “Features/Benefits” section
Underneath the “About Us” section
Close to a call-to-action button
Tip: If you’re struggling to find the courage to ask for testimonials, read this guide to learn 5 effortless ways to add testimonials to your WordPress website and sales pages.
Call to Action Sections to Prompt Conversions
The goal of a good landing page is to get your audience to take a specific action.
If you have a primary service you offer, you should have a CTA section that prompts your site visitors to buy it.
Thrive Architect also provides conversion-focused design elements like pricing tables, countdown timers, and lead-generation forms.
Just click on your element of choice and drag-and-drop it onto your page template.
If you want to customize your page’s fonts, simply click the headline or body text you want to customize and find the font settings in the left sidebar.
Lastly, don’t forget to save your work regularly.
Step 5: Connect Your New Landing Page to an Email Marketing Service
If your landing page requires your visitors to sign up to a mailing list, you’ll need to connect your opt-in forms to your chosen email marketing service.
Next, you’ll need to connect your email service through API. You will only need to do this once for the first opt-in form you set up.
You can find tutorials for all major email providers here, including MailChimp, ConvertKit, ActiveCampaign, and Drip.
Step 6: Test and Publish Your Landing Page
Once you’ve finished customizing your landing page, be sure to test it on different screens (desktop and mobile devices).
Hit “Publish” and start sharing links to your page through your mailing list, social media, and PPC ads if you have the budget for it.
We also recommend running regular A/B tests on your landing page, to ensure you’re presenting the most conversion-optimized version possible.
Next Steps: Start Driving Traffic to Your Landing Pages
Building an effective landing page is one step. Getting it in front of the right eyes is the next.
Here are 4 free resources/tutorials to help you drive the right traffic to your website and increase your conversion rates:
Build a Stunning Website that Generates Conversions
Now that you know what a landing page is – and how to build one – it’s time to make sure that the rest of your website is just as impressive (and conversion-focused).
Thrive Architect is the best page builder tool for creating eye-catching webpages. And if you want to turn the rest of your website into a results-generating online business, you need Thrive Suite.
Thrive Suite is the best WordPress plugin bundle for business owners. If you’re looking for a set of tools that work seamlessly together to create a memorable user experience for your target audience – this is the bundle for you.
