TL;DR: Black Friday Landing Page Tips
Looking for Black Friday landing page tips that actually move the needle? You’re in the right place. Black Friday isn’t about throwing discounts on a page and hoping for the best — it’s about urgency, clarity, and turning chaos into conversions.
Here’s the quick rundown:
- Use progress bars to nudge shoppers toward bigger carts.
- Add countdown timers that reset for flash sales and keep people glued to the page.
- Drop pop-ups with secret offers to surprise browsers before they bounce.
- Build in scarcity — hourly deals, low-stock alerts, or VIP early access.
- Showcase real customer proof to cut through the frenzy and reassure buyers.
- Keep support close with chat features and smart quizzes to guide decisions.
- Use the right tools — Thrive Architect, Thrive Ultimatum, and Thrive Leads — to make all of this happen fast.
That’s the skim-friendly version. But if you want to see how these strategies fit together — and why they’re so powerful when the clock is ticking — keep reading.
What makes someone stop scrolling, open their wallet, and buy on the busiest shopping day of the year?
I asked myself that exact question after my first chaotic Black Friday experience. The deals were there, but the landing pages felt like a maze — cluttered layouts, hidden offers, and checkout flows that seemed designed to test my patience. By the end, I wasn’t excited. I was exhausted.
That frustration is what pushed me to dig deeper. Over the years, I’ve studied, tested, and refined what actually works when the pressure is on. And trust me: a strong Black Friday landing page isn’t about being flashy — it’s about urgency, clarity, and timing.
This guide is a collection of the strategies I lean on when I need results fast. They’re practical, simple to implement, and built for the one day of the year when every second counts.
Let’s get into it.
“If you’re brand new to the world of landing pages, I’d suggest starting with my complete guide to landing pages. Once you’ve got the basics, this Black Friday playbook will make a lot more sense.”
Your Landing Page: Where Black Friday Marketing Pays Off
I’ve learned that Black Friday doesn’t forgive weak links. You can pour your heart into ads, spin up the sharpest email subject lines, get people buzzing on social… but the second someone hits your landing page, all that work is on trial.
For me, this page isn’t just another step in the funnel — it’s the moment everything either clicks into place or slips away. Shoppers are moving fast, juggling a dozen tabs, hunting for wins. If my landing page isn’t clear, bold, and built to move them straight into action, I might as well wave goodbye to the sale.
Why This Matters
💰 U.S. consumers spent $10.8 billion online on Black Friday 2024 — a 10.2% jump from 2023. Your page is the gatekeeper to a slice of that revenue. (Digital Commerce 360)
📱 Over 50% of Black Friday purchases now happen on mobile, which means your landing page has to be fast, clear, and thumb-friendly. (Digital Commerce 360)
🛒 The average cart abandonment rate is around 70%, and a messy landing page is often the reason shoppers don’t cross the finish line. (Hotjar)
⏱️ 59% of customers abandon carts because they were “just browsing” — urgency elements like countdowns or VIP early access can flip that hesitation into action. (Tidio)
What makes a great Black Friday landing page? It’s not a product grid with prices slapped on. It’s an extension of your story. It’s how you prove the promise you made in your ads was real. It’s where you keep the energy alive, guide people forward, and show them you’re not just running a sale — you’re running their best option.
The strategies I’m about to share are the exact ones I lean on when the pressure is highest. They’re quick to set up, powerful in practice, and they’ve saved me more sales than I can count. Because on Black Friday, every second and every pixel matters.
Landing pages are the heart of every funnel, and if you want to understand why they’re so powerful, my guide to landing pages breaks it down in detail.
Tips to Help You Create Black Friday Landing Pages That Bring Sales
I’ve spent more Black Fridays behind the scenes than I can count, and I’ve learned one thing: shoppers don’t just want discounts, they want an experience. A landing page that feels alive — ticking clocks, surprise offers, that rush of “I need to grab this before it’s gone.”
The following tips aren’t theory. They’re the exact moves I use to turn a simple page into a high-energy sales machine. Each one is about urgency, scarcity, and guiding people from “just browsing” to “shut up and take my money” in the shortest time possible.
1. Use a Progress Bar to Encourage More Purchases
I love a good progress bar. There’s something about watching that line creep toward the finish that makes you want to push just a little further. On Black Friday, it’s not just about showing “free shipping unlocked” — it’s about reminding shoppers that the bonus they’re eyeing disappears when the clock strikes midnight.
Here's how it works: As customers add items to their cart, they see a visual representation of their progress towards finalizing their purchase. These could be anything from extra discounts to free shipping or even a complimentary gift.
This approach taps into our natural desire for achievement. Seeing that bar fill up creates a sense of satisfaction, and the promise of unlocking bonuses can be just the nudge a customer needs to add one more item to their cart.
The key is to make the thresholds achievable but still valuable for your business. You want customers to feel like they're getting a great deal, while also increasing your average order value.
2. Use a Pop-Up to Reveal a Secret Discount or Freebie
Black Friday shoppers love a good deal, but what if you could offer them something they weren't even expecting? Enter the strategic use of pop-ups - a great way to grab attention and potentially increase sales.
Here's how to implement this tactic effectively:
If you’re using a solid WordPress pop-up plugin like Thrive Leads, you can easily set these pop-ups up on your landing page.
In its expansive library of templates, you can use a set of specially-made Black Friday pop-ups to grab your customers’ attention and drive them to make more sales.
They look great, can easily be programmed to show up at the right time, and are designed to land you more conversions.
Thrive Tip: Need more guidance on how to use pop-ups the right way? Take a look at our detailed guide.
3. Introduce "Buy Now, Pay Later" Options for Flexibility
Let’s be real — Black Friday is when people go big. But “big” also means hesitating at checkout. Offering Buy Now, Pay Later (BNPL) gives customers breathing room and takes the sting out of those larger carts.
Set it up with a reliable payment gateway plugin and highlight it on your landing page. Shoppers need to know they can stretch the payments without hidden strings. It’s about flexibility — and when people feel secure, they’re far more likely to click buy.
To implement this feature on your website, you’ll need to do it through a reliable WordPress payment gateway plugin. Take a look at this list of options to find the best one that supports BNPL and other payment methods.
Thrive Tip: Remember to promote responsible spending. Be upfront about terms and conditions. Make sure customers understand what they're agreeing to when they choose BNPL.
4. Showcase Real Customer Experiences with User-Generated Content
Trust is everything during the frenzy. Shoppers want proof that your deals aren’t smoke and mirrors. That’s why I weave user-generated content (UGC) right into Black Friday landing pages.
Photos. Testimonials. Social posts. All those real voices screaming “this product works” matter more than polished copy ever could. I like embedding social feeds directly (Smash Balloon is my go-to) so visitors see the buzz unfold in real time.
💡 Not sure how to add a social media feed to your website? This guide can help.
5. Use a Countdown Timer That Refreshes for Flash Sales
A ticking clock does wonders. Each second pulls people closer to the decision: buy now, or lose it. And when you reset that timer with fresh hourly deals? Visitors stick around to see what’s next.
I treat countdown timers like event branding. They set the pace, they fuel the urgency, and they get people hitting checkout faster than they planned.
And if you’re wondering how to pull it off without breaking your site? Thrive Ultimatum has your back. You can set it to run fixed-date campaigns or even evergreen ones — perfect for those doorbusters you want flying off the shelf.
Thrive Tip: Need a tutorial on how to add a countdown timer to your website? Take a look at this step-by-step tutorial.
6. Cut Through the Noise with a Smart Product Quiz
Black Friday overwhelm is real. Too many choices, too many tabs open. I like solving that with a product recommendation quiz. Think of it as a digital personal shopper guiding visitors straight to their best match.
It simplifies decisions, adds a playful moment, and more often than not leads to bigger carts. People spend more when the product feels tailored to them. And when they walk away smiling about how easy it was? That’s brand equity you can’t buy.
Thrive Tip: New to creating product recommendation quizzes? I've got you! Check out this tutorial to learn how to get started.
7. Add a Live Chat or Chatbot for Quick Support
When deals are flying, nobody wants to wait for an email reply. A quick chat box is the safety net that keeps customers from abandoning their carts in frustration.
Live chat feels personal and reassuring. Chatbots keep things moving when your team can’t. I’ve seen AI bots handle stock questions, shipping times, and return policies faster than any FAQ page. The point is: keep people moving forward. No unanswered questions, no lost sales.
Example of a chatbot on a Thrive Architect-built site.
💡And chatbot tools aren’t that hard to add to your website either. Use this free guide to get started.
8. Create a “Frequently Bought Together” Section
Have you noticed how supermarkets place ketchup near the burger buns? Or how hardware stores display screwdrivers next to screws? It isn't random - it's smart merchandising. Online stores can use the same savvy strategy with a "Frequently Bought Together" section.
This digital version of strategic product placement shows shoppers items that complement what they're already considering.
The beauty of this approach lies in its subtlety and usefulness. You're not pushing unrelated products; you're offering genuinely helpful suggestions. It's a win-win: customers get a more complete solution, and you increase your average order value.
Thrive Tip: This strategy is actually known as cross-selling, which is part of a three-pronged approach to increasing the value of each sale: upselling, cross-selling, and downselling.
9. Feature a “Deal of the Hour” Section
Black Friday doesn't have to be a one-and-done shopping spree. Turn it into a day-long event with a "Deal of the Hour" section on your landing page.
This strategy taps into the thrill of the hunt. Each hour brings a new, limited-time offer that shoppers won't want to miss. It's like a treasure hunt where the X marks a different spot every 60 minutes.
But the real magic happens when shoppers keep coming back. Maybe they missed out on the 10 AM deal, but they're determined to snag the 11 AM offer. This repeated engagement increases the chances of multiple purchases throughout the day.
To make this work, choose products that will genuinely excite your customers. Mix it up - include some popular items, some unexpected gems, and maybe even a few big-ticket items with eye-popping discounts.
In terms of setting up this “Deal of the Hour” section, you can easily configure this in Thrive Architect, one of the best landing page plugins out there.
With this tool, you can use a smart feature – conditional display – to program different “deals” to show up at different times on your website.
10. Offer Early Access for VIPs or Subscribers
The velvet rope treatment works. Giving your subscribers early access makes them feel like insiders — and it gets your sales rolling before the crowd floods in.
I always promote this weeks in advance, through email and socials. It builds anticipation, grows your list, and rewards loyalty in one move. And when those early birds brag about their deals? That’s free buzz amplifying your campaign.
This strategy does double duty. It rewards your existing customers and entices new ones to join your inner circle. Watch your email list grow as shoppers sign up to avoid missing out next time.
For those not on the VIP list, the fear of missing out kicks in. They'll rush to sign up, expanding your reach for future marketing efforts. It's a clever way to transform one-time Black Friday shoppers into year-round customers.
Promote your early access offer well before the big day. Shout about it on your website, social media, and through email campaigns. Keep the sign-up process simple and the perks crystal clear.
Frequently Asked Questions About Black Friday Landing Pages
I get asked about Black Friday landing pages every single year — and honestly, the questions don’t change much. Everyone wants to know how to stand out in the chaos, how to use urgency without being pushy, and which tools actually make a difference. So let’s clear up the most common ones right here.
A Black Friday landing page has one job: capture urgency. I think of it as the adrenaline shot in your funnel. Regular landing pages can afford to be calm and persuasive; a Black Friday page has to be loud, direct, and unapologetically built for action. That means bold branding, time-sensitive offers, limited stock callouts, and a clear path to checkout. If someone has to scroll or think twice, you’ve already lost them to another tab.
Scarcity should feel exciting, not manipulative. I use progress bars tied to real rewards, “deal of the hour” drops, and honest low-stock messages. Transparency is everything — if I say there are ten left, there are ten left. When scarcity is framed as a chance to win rather than a trick to trap, customers enjoy the chase and trust your brand more.
A countdown timer creates the rhythm of a Black Friday sale. It reminds shoppers that every second counts, and it transforms browsing into a game they don’t want to lose. I’ve seen timers boost conversions just by making deadlines visible. Pair one with flash sales or bundle deals and suddenly your landing page feels like a live event people want to stick around for.
I keep momentum alive with rotating offers. Hourly deals, pop-up bundles, or surprise discounts keep shoppers refreshing the page. I layer in live chat for questions, product quizzes for quick recommendations, and VIP perks for my email list. That mix turns a landing page into more than a catalog — it becomes an experience people check back on again and again.
Black Friday is chaos, and chaos makes people second-guess themselves. Social proof — photos, reviews, unboxing videos — cuts through the noise and reassures buyers they’re making a smart move. I slot real customer content right between deals so it’s impossible to miss. It’s not fluff; it’s the trust signal that makes someone click “buy now” instead of abandoning their cart.
I stick with tools that handle both design and conversion. Thrive Architect lets me build the page fast and on-brand. Thrive Ultimatum powers countdowns and scarcity campaigns so I can run flash sales without babysitting the site. And Thrive Leads handles my pop-ups, list growth, and exit-intent offers. Together, they give me speed, flexibility, and the firepower I need to sell under pressure.
I always start weeks ahead. Teasers, VIP early access invites, and “save the date” campaigns build anticipation long before the doors open. By the time Black Friday arrives, my audience already knows where they’re shopping — they’re just waiting for the deals to drop. That early buzz is what turns a single day into a weekend of record sales.
Next Step: Set Up Your Black Friday Pop-Ups
Your landing page is set, but don't stop there. Strategic pop-ups can take your Black Friday sales to the next level.
With this strategy, you can easily can highlight deals, capture emails, reduce cart abandonment, and guide visitors to your best offers. The key is to enhance, not disrupt, the user experience.
And if you need a solid plugin to help you get started, you already know my recommendation: Thrive Leads.
Ready to create pop-ups that convert? Check out Thrive Leads. This tool helps you design, target, and optimize pop-ups that match your brand and Black Friday goals.
More Black Friday templates in Thrive Leads.
With Thrive Leads, you can create eye-catching pop-ups, set precise triggers, A/B test different versions, and track performance.
Don't let Black Friday visitors slip away. Start planning your pop-up strategy with Thrive Leads today and turn more clicks into customers.
Ready to Improve Your Black Friday Landing Pages?
We've covered a lot of ground in this guide to creating a standout Black Friday landing page. From progress bars to spotlighting special deals, each strategy is designed to help you cut through the noise and connect with your customers.
As you implement these tips, keep your unique brand and customers in mind. Test different approaches, gather data, and be ready to adapt. The beauty of digital marketing is its flexibility—use it to your advantage.
Here's to your most successful Black Friday yet. You've got the knowledge—now go make it happen!
