Looking for Black Friday landing page tips to get ready for the biggest sale of the year?
Well, you've come to the right guide!
My first online Black Friday shopping experience was a frustrating maze of cluttered pages and hidden deals. I knew the bargains were there, but finding them felt like a treasure hunt I hadn't signed up for.
That experience sparked my curiosity: what makes a great Black Friday landing page? After years of research and testing, I'm sharing the strategies that turn casual browsers into excited buyers.
Whether you're a small business owner or part of a marketing team, these tips will help you create a Black Friday page that stands out in the holiday rush.
Let's dive in and make your next Black Friday a record-breaker.
Your Landing Page: Where Black Friday Marketing Pays Off
You've pulled out all the stops for Black Friday. Your marketing is on point, your ads are eye-catching, and your social media is buzzing. But all of this effort leads to one key moment: when a shopper lands on your page.
Your Black Friday landing page is where the rubber meets the road. It's the digital equivalent of a customer walking through your door, the make-or-break point where interest turns into action. All your carefully crafted external messaging now hinges on this one page to seal the deal.
A standout landing page doesn't just list products and prices. It continues the story your marketing began, guiding shoppers smoothly from interest to purchase. It's your chance to deliver on the promises made in your ads, to exceed the expectations set by your social posts.
The strategies we'll explore help you create a landing page that doesn't just attract clicks, but converts them. And they’re super simple tips, too.
You can implement them in minutes and, hopefully, get to see the impactful effect they’ll have on your conversion rates.
Tips to Help You Create Black Friday Landing Pages That Bring Sales
1. Use a Progress Bar to Encourage More Purchases
Want to give your customers a little extra push to add more items to their cart? A progress bar can do just that. It's a simple yet effective way to motivate shoppers during your Black Friday sale.
Here's how it works: As customers add items to their cart, they see a visual representation of their progress towards finalizing their purchase. These could be anything from extra discounts to free shipping or even a complimentary gift.
This approach taps into our natural desire for achievement. Seeing that bar fill up creates a sense of satisfaction, and the promise of unlocking bonuses can be just the nudge a customer needs to add one more item to their cart.
The key is to make the thresholds achievable but still valuable for your business. You want customers to feel like they're getting a great deal, while also increasing your average order value.
2. Use a Pop-Up to Reveal a Secret Discount or Freebie
Black Friday shoppers love a good deal, but what if you could offer them something they weren't even expecting? Enter the strategic use of pop-ups - a great way to grab attention and potentially increase sales.
Here's how to implement this tactic effectively:
If you’re using a solid WordPress pop-up plugin like Thrive Leads, you can easily set these pop-ups up on your landing page.
In its expansive library of templates, you can use a set of specially-made Black Friday pop-ups to grab your customers’ attention and drive them to make more sales.
They look great, can easily be programmed to show up at the right time, and are designed to land you more conversions.
Thrive Tip: Need more guidance on how to use pop-ups the right way? Take a look at our detailed guide.
3. Introduce "Buy Now, Pay Later" Options for Flexibility
Black Friday often means big purchases, but not everyone has the budget to pay for everything at once. That's where "Buy Now, Pay Later" (BNPL) options come in.
This payment method lets customers split their purchases into smaller, more manageable payments over time, often without interest. It's a great way to reduce friction and potentially increase your average order value.
To implement this feature on your website, you’ll need to do it through a reliable WordPress payment gateway plugin. Take a look at this list of options to find the best one that supports BNPL and other payment methods.
Thrive Tip: Remember to promote responsible spending. Be upfront about terms and conditions. Make sure customers understand what they're agreeing to when they choose BNPL.
4. Showcase Real Customer Experiences with User-Generated Content
Trust matters, especially during the frenzy of Black Friday shopping. Potential customers want to know they're making a good decision. What better way to show them than with real experiences from other satisfied shoppers?
User-generated content (UGC) - any form of content created by consumers rather than brands - brings authenticity to your Black Friday landing page. It shows real people using and enjoying your products, which can significantly boost buyer confidence.
One of the easiest ways to display this trust-building content on your website is with a social media feed.
As you collect different types of user-generated content, post it to your social media platforms, and embed that feed on your landing page for all to see!
Not sure how to add a social media feed to your website? This guide can help.
And if you need a plugin recommendation – check out Smash Balloon.
This neat tool makes it super easy to add a social media feed to your webpages. From Instagram to Facebook and even TikTok, you can use this tool to connect your audience with your social media world in minutes.
5. Use a Countdown Timer That Refreshes for Flash Sales
Time-limited offers can turn browsers into buyers. And a countdown timer on your Black Friday landing page shows shoppers exactly how long they have to snag your deals, adding a sense of urgency to their shopping experience.
This conversion-focused element helps turn your Black Friday sale into an event with a clear deadline. This can drive more immediate purchases as shoppers try to beat the clock.
And remember, the goal isn't to pressure customers, but to help them act on deals they're already interested in. Use this tactic to spotlight, not overshadow, your great offers.
Thrive Tip: Need a tutorial on how to add a countdown timer to your website? Take a look at this step-by-step tutorial.
6. Cut Through the Noise with a Smart Product Quiz
Black Friday can be a little chaotic. With so many products and deals to choose from, your potential customers might feel overwhelmed and avoid making any purchases altogether.
You can beat this challenge with a well-designed product recommendation quiz. Think of it as a personal shopper, guiding customers through your deals to find exactly what they need.
A smart quiz saves time and reduces overwhelm. Instead of wading through pages of deals, shoppers answer a few simple questions to narrow down their choices. This makes decisions easier and boosts their confidence in their purchases.
Personalized recommendations often lead to sales with higher value – and that’s a big win for your business. When customers find products that truly fit their needs, they're typically willing to spend more. Plus, an interactive quiz creates a memorable experience that sets your store apart from the typical Black Friday browsing.
Thrive Tip: New to creating online quizzes? Check out this tutorial to learn how to get started.
7. Add a Live Chat or Chatbot for Quick Support
Black Friday shoppers want immediate answers, not after a long wait for an email reply. A live chat feature, or chatbot, can give them what they need, when they need it.
These tools clear hurdles fast. A shopper wonders about a deal or shipping times? Chat features solve these problems in seconds, keeping customers on track to buy.
Example of a chatbot on a Thrive Architect-built site.
Live chat connects shoppers directly to your support team. It handles complex questions with a personal touch. But it needs staff to manage it - a challenge during busy sales periods.
Chatbots work nonstop without breaks. They tackle common questions instantly, freeing your team for trickier issues. Today's AI-powered bots surprise with their range, from checking stock to explaining return policies.
And these tools aren’t that hard to add to your website either. Use this free guide to get started.
8. Create a “Frequently Bought Together” Section
Have you noticed how supermarkets place ketchup near the burger buns? Or how hardware stores display screwdrivers next to screws? It isn't random - it's smart merchandising. Online stores can use the same savvy strategy with a "Frequently Bought Together" section.
This digital version of strategic product placement shows shoppers items that complement what they're already considering.
The beauty of this approach lies in its subtlety and usefulness. You're not pushing unrelated products; you're offering genuinely helpful suggestions. It's a win-win: customers get a more complete solution, and you increase your average order value.
Thrive Tip: This strategy is actually known as cross-selling, which is part of a three-pronged approach to increasing the value of each sale: upselling, cross-selling, and downselling.
9. Feature a “Deal of the Hour” Section
Black Friday doesn't have to be a one-and-done shopping spree. Turn it into a day-long event with a "Deal of the Hour" section on your landing page.
This strategy taps into the thrill of the hunt. Each hour brings a new, limited-time offer that shoppers won't want to miss. It's like a treasure hunt where the X marks a different spot every 60 minutes.
But the real magic happens when shoppers keep coming back. Maybe they missed out on the 10 AM deal, but they're determined to snag the 11 AM offer. This repeated engagement increases the chances of multiple purchases throughout the day.
To make this work, choose products that will genuinely excite your customers. Mix it up - include some popular items, some unexpected gems, and maybe even a few big-ticket items with eye-popping discounts.
In terms of setting up this “Deal of the Hour” section, you can easily configure this in Thrive Architect, one of the best landing page plugins out there.
With this tool, you can use a smart feature – conditional display – to program different “deals” to show up at different times on your website.
10. Offer Early Access for VIPs or Subscribers
Give your loyal customers the VIP treatment this Black Friday. Open your doors early for email subscribers and long-time shoppers. This move creates a buzz, kickstarts your sales, and makes your best customers feel like royalty.
Exclusivity sells. People love to feel special, to be part of an "in crowd." Early access to Black Friday deals taps into this desire. It's the digital equivalent of a velvet rope and a red carpet - your VIPs get to waltz right in while others wait their turn.
This strategy does double duty. It rewards your existing customers and entices new ones to join your inner circle. Watch your email list grow as shoppers sign up to avoid missing out next time.
For those not on the VIP list, the fear of missing out kicks in. They'll rush to sign up, expanding your reach for future marketing efforts. It's a clever way to transform one-time Black Friday shoppers into year-round customers.
Promote your early access offer well before the big day. Shout about it on your website, social media, and through email campaigns. Keep the sign-up process simple and the perks crystal clear.
Next Step: Set Up Your Black Friday Pop-Ups
Your landing page is set, but don't stop there. Strategic pop-ups can take your Black Friday sales to the next level.
With this strategy, you can easily can highlight deals, capture emails, reduce cart abandonment, and guide visitors to your best offers. The key is to enhance, not disrupt, the user experience.
And if you need a solid plugin to help you get started, you already know my recommendation: Thrive Leads.
Ready to create pop-ups that convert? Check out Thrive Leads. This tool helps you design, target, and optimize pop-ups that match your brand and Black Friday goals.
More Black Friday templates in Thrive Leads.
With Thrive Leads, you can create eye-catching pop-ups, set precise triggers, A/B test different versions, and track performance.
Don't let Black Friday visitors slip away. Start planning your pop-up strategy with Thrive Leads today and turn more clicks into customers.
Ready to Improve Your Black Friday Landing Pages?
We've covered a lot of ground in this guide to creating a standout Black Friday landing page. From progress bars to spotlighting special deals, each strategy is designed to help you cut through the noise and connect with your customers.
As you implement these tips, keep your unique brand and customers in mind. Test different approaches, gather data, and be ready to adapt. The beauty of digital marketing is its flexibility—use it to your advantage.
Here's to your most successful Black Friday yet. You've got the knowledge—now go make it happen!
