How to Create a Homepage for a Service Based Business (Template Included)
As a consultant, having a website that clearly communicates your unique offering is a must.
This new bonus template will allow you to use a good looking, conversion focused homepage for a service based business.
- How to make your most important call-to-action stand out.
- How to create a case study grid that will make your visitors want to click and read.
- How to create a social proof section to boost conversions
And if you don't feel like building the page form scratch, simply use the template that's available in Thrive Architect and start editing.
A Fresh Homepage for a Consultant
We asked our designers to make a fresh and modern homepage for a service provider and build it from scratch in Thrive Architect.
As you can see there are many well designed and conversion focused elements on this homepage:
1. A multi-layer content box with a "Start the Quiz"-button
A quiz is an excellent way to engage your visitors and to capture valuable insights.
With Thrive Quiz Builder, you can create a quiz that will be fun to take and help your visitors learn something new or discover how they can improve their business. In the meantime you capture targeted leads and segment those leads to focus on those most likely to do business with you.
If you're looking to learn more about how to use quizzes in your business, check out our free Thrive University course: How to use quizzes to boost conversions
To create the multi-layered box, we're actually using shadows.
- Add a drop shadow with the lightest color and set the distance to 8px, the blur to 0 and the angle to 90°
- Add a second drop shadow with the darker color and set the distance to 16px, the blur to 0 and the angle to 90°
2. A 2-column layout created in just a few seconds thanks to the duplicate "hack"
The duplicate feature in Thrive Architect must be one of my favorite features because it makes building landing pages so much faster!
When you duplicate an element, it keeps all the settings such as margins, paddings, font size, links... This means that whenever you took the time to customize the settings of an element, you can simply duplicate that element and save precious minutes.
3. A fresh, attention grabbing About-section that creates trust
Your visitors might not know you. Your homepage might be the first time they hear and learn about you and your service. That's why having an about section that generates trust is important.
On this homepage, their are two elements that create that feeling:
- A professional photo of the consultant to give a personal touch to the homepage.
- A "handwritten" signature to make it look a bit more human.
4. A social proof-section with a Case Study-grid and a testimonial slider
Social proof is ridiculously powerful to boost conversions. Everyboy likes to know that other people already trusted you and got the desired results before taking a leap and hiring you.
On this homepage we used 2 elements of social proof.
The first one are case studies. As a service provider, you might not have a regularly update blog or be super active on social media, but one type of content that can really boost conversions are case studies. These case studies show potential clients that you know what you're doing and also show the type of businesses you're working with and the type of results you can obtain for your clients.
Now, in this template we use a blog grid to create this layout. This means that you'll have to create your case study posts or pages before adding the grid to the homepage.
Once you've created those posts or pages, you can simply select the "case study" category or tag in the grid element to show only case studies.
The second element is a testimonial slider. This element was created with Thrive Ovation our all-in-one testimonial plugin.
As a service provider, I'm sure you know the importance of word of mouth advertising and getting referrals from satisfied customers. Online, the closest you can get is with testimonials.
If you are thinking "I know I should ask for testimonials but I have no time for that!", check out how to set up a testimonial capture system that will allow you to get testimonials on autopilot.
Both of these elements (the case study grid and the testimonial slider) rely on other elements already being present on your website.
This also means that when you upload the template, this grid element and the slider might not show or tell you something is missing because the linked elements are absent from your website.
You'll have to hover over the place where the element is supposed to be and click on it to add your own case study posts or pages.
5. A Blog-section to link to your latest articles that will update automatically
This section is optional, if you don't have a blog or your last article was published months ago, simply delete this section. But if you do publish regularly it's a great way to show off your latest articles and to keep your homepage fresh and up to date.
For this element, the same rules apply as for the case study grid... If you're building this page from scratch you'll need to publish the blog posts before seeing them show up on the homepage and when you import the template, this element will be empty. Simply hover over it and set the filter settings to show what you want on your homepage.
6. A final call to action at the bottom of the page
If a visitor scrolled all the way down on your homepage, that's an indication they were interested in what they saw. Even if they haven't clicked on anything yet, scrolling all the way down is a significant engagement signal. That's why we should give them something to click on by adding a final call to action to the bottom of the page.
Get the Landing Page Template
Want to get started with this exact template right away?
- Create a new page on your site and edit the page with Thrive Architect.
- Go to Page Setup and choose "Choose a Landing Page Template"
- Select the "Bonus" set and pick the "Consultant Homepage"
If you want to know how to make this page your homepage, follow the tutorial here.
I hope you like this new template!