How to Create a Homepage for a Service Based Business (Template Included)
As a consultant, having a website that clearly communicates your unique offering is a must.
In this new landing page from scratch video you'll discover how to build a good looking, conversion focused homepage for a service based business.
- How to make your most important call-to-action stand out.
- How to create a multi-color case study grid that will make your visitors want to click and read.
- How to create a social proof section to boost conversions
And if you don't feel like building the page form scratch, simply download the template and start editing.
A Fresh Homepage for a Consultant
We asked our designers to make a fresh and modern homepage for a service provider and build it from scratch in our Thrive Landing Pages plugin.
As you can see there are many well designed and conversion focused elements on this homepage:
1. A multi-layer content box with a "Start the Quiz"-button (5.51 min)
A quiz is an excellent way to engage your visitors and to capture valuable insights.
With Thrive Quiz Builder, you can create a quiz that will be fun to take and help your visitors learn something new or discover how they can improve their business. In the meantime you capture targeted leads and segment those leads to focus on those most likely to do business with you.
If you're looking to learn more about how to use quizzes in your business, check out our free Thrive University course: How to use quizzes to boost conversions
2. A 2-column layout created in just a few seconds thanks to the duplicate "hack" (11.26 min)
The duplicate feature in Thrive Landing Pages must be one of my favorite features because it makes building landing pages so much faster!
When you duplicate an element, it keeps all the settings such as margins, paddings, font size, links... This means that whenever you took the time to customize the settings of an element, you can simply duplicate that element and save precious minutes.
3. A fresh, attention grabbing About-section that creates trust (13.31 min)
Your visitors might not know you. Your homepage might be the first time they hear and learn about you and your service. That's why having an about section that generates trust is important.
On this homepage, their are two elements that create that feeling:
- A professional photo of the consultant to give a personal touch to the homepage.
- A "handwritten" signature to make it look a bit more human.
4. A social proof-section with a multi-color Case Study-grid (19.07 min) and a testimonial slider (23.55 min)
Social proof is ridiculously powerful to boost conversions. Everyboy likes to know that other people already trusted you and got the desired results before taking a leap and hiring you.
On this homepage we used 2 elements of social proof.
The first one are case studies. As a service provider, you might not have a regularly update blog or be super active on social media, but one type of content that can really boost conversions are case studies. These case studies show potential clients that you know what you're doing and also show the type of businesses you're working with and the type of results you can obtain for your clients.
Now, in this template we use a blog grid to create this layout. This means that you'll have to create your case study posts or pages before adding the grid to the homepage.
The second element is a testimonial slider. This element was created with Thrive Ovation our all-in-one testimonial plugin.
As a service provider, I'm sure you know the importance of word of mouth advertising and getting referrals from satisfied customers. Online, the closest you can get is with testimonials.
If you are thinking "I know I should ask for testimonials but I have no time for that!", check out how to set up a testimonial capture system that will allow you to get testimonials on autopilot.
Both of these elements (the case study grid and the testimonial slider) rely on other elements already being present on your website.
This also means that when you upload the template, this grid element and the slider will not show or tell you something is missing because the linked elements are absent from your website.
You'll have to hover over the place where the element is supposed to be and click on it to add your own case study posts or pages.
This quick video shows you how to do that:
5. A Blog-section to link to your latest articles that will update automatically (26.36 min)
This section is optional, if you don't have a blog or your last article was published months ago, simply delete this section. But if you do publish regularly it's a great way to show off your latest articles and to keep your homepage fresh and up to date.
For this element, the same rules apply as for the case study grid... If you're building this page from scratch you'll need to publish the blog posts before seeing them show up on the homepage and when you import the template, this element will be empty. Simply hover over it and set the filter settings to show what you want on your homepage.
6. A final call to action at the bottom of the page (29.25 min)
If a visitor scrolled all the way down on your homepage, that's an indication they were interested in what they saw. Even if they haven't clicked on anything yet, scrolling all the way down is a significant engagement signal. That's why we should give them something to click on by adding a final call to action to the bottom of the page.
Download the Landing Page Template
Want to get started with this exact template right away? Download the zip-file and follow the instructions below to upload it to your website:
- Download the Consultant Homepage zip-file to your computer.
- DO NOT unzip this file simply download it and leave it on your harddrive.
- Create a new page on your website and click on the "Edit with Thrive Content Builder" button.
- Click on the "Thrive Landing Pages" drop down menu to expand and select "Import Landing Page".
- You might get a message prompting you that this will override the existing page, click "OK".
- Upload the zip-file from your hard drive to your WordPress media library, select it and click "import file"
- That's it! The landing page template is now on your site and you can click and edit all you like!
Click here for video instructions (fast forward to 3.05 min)
How to Make This Landing Page Your Homepage?
If you've followed the instructions, you've created or uploaded the Consultant Homepage as a new page on your website. The URL might look something like this: www.mysite.com/new-homepage.
Now, you have to tell WordPress to use this page as your homepage. You can follow the instructions here.
Important note: This is a landing page, which means that it will override your theme options such as your menu.
There are different ways to link this page to the rest of your website:
- Use the custom menu element in Thrive Landing Pages and add this to the top of the page.
- Add text elements to the top of the page and link these to the pages or page sections you want to link to.
- Add text elements in the last section of the landing page (the footer section) and link to the pages you want to point visitors to.
And of course, once you've linked the case studies, blog articles and quiz all of these elements also allow the homepage visitor to discover other parts of your website.
What do You Think?
Do you like this new template? Were there any surprising elements? Let me know in the comments below!