Thrive Architect vs
Elementor Pro

Thrive Architect comes with a range of compelling sales page templates that are designed to communicate the benefits of your product or service.

Each professionally designed sales page template can be customized using the included tutorial text as a guide, to make you look like a copywriting pro, and encourage your visitors to take action.

Conditional Display is a game-changing feature that personalizes your visitors' experience and boosts your conversion rates.

This powerful feature lets you show each visitor only the content that’s relevant to them – on the same page!

You can even show different content to your visitors at different times and dates, which is perfect for hiding support and telephone details outside of operating hours.

Choose the pages you need from a gorgeously designed Landing Page Set, and create a conversion-focused funnel in minutes.

Each Landing Page Set includes a range of pages for most funnel use cases: subscription and opt-in forms, double-opt-in prompts, thank you pages, lead magnet downloads... all with the same colors, buttons, elements, and fonts.

Of course, you’re free to customize every part of each page to fit your branding.

Landing Page Sets are your secret tool to save hours, and free you up to start converting visitors immediately through your funnel.

Rapid implementation is a vital skill when building an agile online business – publishing your idea and producing results as fast as possible.

That’s why Thrive Architect comes with a great selection of professionally designed, conversion-focused Blocks that you can quickly drop into your landing page and start using immediately.

Need to add a testimonial, money back guarantee or pricing table? It takes just a few minutes to add and customize so you can focus on other parts of your growing online business.

Thrive Architect comes with a range of conversion-focused elements you can add to your landing pages...

• Pricing tables
• Guarantee boxes
• Testimonials
• Expandable FAQs
• Payment icons
• Star ratings
• Countdown timers
• ... and more!

Each element is fully customizable to fit your brand. Many of these also include a range of optional templates so you can take advantage of our team of professional web designers.

Elementor Pro not only sends subscriber form data to your email marketing tool (like Mailchimp or ActiveCampaign), but it can also save and collect that data in a centralized Submissions dashboard.

This allows you to collect and manage leads and incoming enquiries all in one place from the comfort of your WordPress dashboard, rather than simply sending the data to your email inbox.

These submissions can be filtered by date, form, or even which page they occurred on.

Elementor’s Template Library – now called the Kits Library – is full of different pre-designed starting points for your website.

Think of Kits as a complete package of thematically designed pages (homepage, 404 page etc.) and elements (header, footer etc.) that promise to give you “a professional looking website in minutes”. Simply choose and customize a template that best fits your brand, industry and business model.

Because of this, the Kits Library is more comparable to Thrive Theme Builder than Thrive Architect, but the distinction is blurred due to Elementor’s mixed use of the terms Pages, Landing Pages, Templates, and Kits across their UI and documentation.

However, if you are looking for a pre-built website visual identity, you’ll find their Kits to be beautifully built and very easy to apply.

Elementor Pro comes with an impressive collection of lightbox forms for email opt-ins, WordPress logins, content locks (such as age gates), announcements, and promotional calls-to-action – all known as popups in the Elementor ecosystem.

These can be centrally managed in the Elementor Popup Templates dashboard, where you can also set triggers such as on page load, click, scroll, exit intent, scroll to element, or after a period of inactivity.

Elementor Pro’s popups builder feature is similar to Thrive Leads, but without the detailed performance reporting or powerful A/B testing capabilities.

Now this is a smart feature!

Elementor Pro includes special links that can be set to trigger specific app actions.

This allows visitors to click a link or button, and initiate a phone call, text message, WhatsApp, Skype, Messenger, Viber, or even add an event to Google Calendar.

In particular, Action Links are a great way to convert more mobile visitors to potential customers for local services, tradesmen, stores and other businesses that rely on more than just emails and contact forms.

Most of these links can easily be added manually in Thrive Architect too, but this feature of Elementor Pro makes it easier to do.

It shouldn’t take hours to make your website match your brand... that’s why Thrive Architect makes it super easy to manage the fonts and logos you use across your landing pages.

Each landing page can inherit the fonts of your WordPress theme, or you can customize them on a page-by-page basis, letting you add an attention-grabbing headline or stylized testimonial.

As for logos... Thrive Architect encourages you to upload different logo variations to best fit each design and layout. This means you can show a light logo on a dark background (and vice versa), or a stacked vertical logo instead of a horizontal variation.

The best thing is that all these logos are stored in one place, so you can use them again and again on each new landing page you build.

Blocks are professionally designed templates that you can drop into your landing page to instantly add functional section designs like calls-to-action, FAQs, pros and cons, pricing tiers, team member profiles, and much more.

No design skills needed.
Not only do Thrive Architect’s Block templates look stunning, they’re also smart....

Thrive Architect’s Smart technology means your Blocks automatically adapt to match the colors and typography of your landing page, so they fit in perfectly — no additional clicking needed.

You shouldn’t need a degree in web design to run an online business – that’s why Thrive Architect includes over 220 landing pages, hand-crafted by our team of professional designers.

Here’s just some of the landing page template options included with Thrive Architect:

• Product sales
• Service sales
• Upsell and cross sells
• Thank you pages
• Coming soon pages
• Downloads
• Course launches
• Featured videos
• Webinar signup, confirmation, and expired pages
• Applications
• Events
• Consultation bookings
• Homepages
• Lead generation pages
• Squeeze pages

Each of these pre-built landing pages can be fully customized with your content and images, so you can bring your idea to market in minutes without any design skills or fancy coding knowledge.

Thrive Architect comes with many great elements and features you can simply drag-and-drop onto your landing page... but again, we know you’re probably not a professional designer who can sink hours into styling these elements to look professional.

That’s why many elements come with a range of ready-made templates to choose from!

Whether you want a great looking Table of Contents, a stunning Pricing Table, inviting Contact Forms or even just an eye-catching button design, there’s no need to tackle the task alone – just choose a template that fits your brand, and quickly customize it to add your own personal flair.

We believe that great design should frame a great story. That’s why Thrive Architect features eye-catching, animated elements to help highlight your content, including:

• Percentage fill counters
• Number counters
• Progress bars (single or multi-stage)
• Toggles
• Tabs   
• Typefocus text

These animations bring your landing page to life, focusing your visitors’ attention on the benefits of what you have to offer.

And of course, they’re all fully customizable within the Thrive Architect Visual Editor!

Have you ever invested time into creating the perfect content box, column layout, or call-to-action?

Thrive Architect’s global Templates and Symbols feature lets you save and quickly re-use your hard work on future projects!

Once added to a page, Templates are independent of each other, meaning you can customize them individually. Use Templates when you need to change the content and media to match a particular landing page.

Symbols are linked, meaning customizations to one instance of a Symbol will apply those changes to all instances of that Symbol across your entire website — immediately!. Symbols are perfect for sitewide calls-to-action or important notifications that need to be deployed across several locations on your website and need frequent or periodic updating.

Thrive Architect’s Smart landing page technology lets you automatically update the color and typography of your entire landing page (including text, backgrounds, highlights, accents, icons, buttons and more…) in just a couple of clicks.

Smart technology doesn’t just replace a single color with another... it changes the entire color palette of a landing page at once to guarantee every shade, hue, tint and tone works together in harmony.

Now that’s Smart!

Like Thrive Architect, Elementor Pro also includes Blocks, which are professionally designed sections and elements that encourage a faster, more consistent design process.

These allow you to quickly add a testimonial, call-to-action, client portfolio, or toggleable FAQ section to your page.

Elementor’s Blocks are gorgeously designed, with modern attention to layout and spacing. It’s clear they have a talented team of designers on board.

However, it’s clear from the black and white templates that Elementor expects you to assume the role of web designer, and add color, images, and other fundamental customizations to bring these Blocks to life. This means it’s up to you to do the work of making each Block fit your website’s branding.

Elementor Pro offers a centrally managed palette of colors that you can customize to match your brand and personality.

These Global Colors can be used across all your landing pages to ensure design consistency and save time.

Global Colors are very similar to Thrive Architect’s similarly named Global Colors, and they can be updated once to affect all elements of that color across your website.

This is where Elementor Pro shines.

Their landing page builder comes with impressive animation effects that you can apply to almost any element.

Parallax scroll effects, blur, rotating, scaling, mouse tracking, 3D tilt, Lottie animations, flip boxes... as well as all the standard flourishes like entrance animations (pop in, wobble pulse etc.).

Elementor Pro also lets you transform most elements with rotations, offsets, skewing, and perspective – it’s striking how many animation options you have over each element on your page.

Whereas Thrive Architect features an inline navigation breadcrumb, Elementor Pro uses a full-on navigation tree panel, allowing you to drill down to the exact element you want to customize.

This is very useful for pages with complex hierarchies of nestled elements and repeating sections, but it does take up extra space within the visual editor.

Both Thrive Architect’s breadcrumb and Elementor Pro’s tree approach have pros and cons, but it’s just great to see that both tools have found a solution to aid design navigation.

Have you ever wanted to display images as if they were cut out in a particular shape?

Maybe a circle, a star, a hexagon, or even a completely customized shape that’s unique to your brand?

Elementor’s Masks feature does exactly that, but it can be applied to many other elements like videos, image carousels and content containers.

Masks are one of those features that should probably be used sparingly and with a strong design plan in mind, but when it works it looks visually impressive.

Faster websites perform better in the search results, and convert more leads and sales. Any WordPress landing page builder worth its salt needs to create fast loading pages with lean, optimized code.

That’s why you’ll find Project Lightspeed built into Thrive Architect (and in fact, ALL our tools that share the same great Visual Editor).

Project Lightspeed is our blazingly fast speed optimizer that ensures your landing pages load as quickly as possible to both visitors and search engines.

Better yet, you don’t have to do anything yourself... just let Project Lightspeed crunch, squeeze and optimize everything in the background.

Thrive Architect loves to play nice with the other online tools and services in your business.

It comes with easy-to-use, native API integrations for tons of popular tools, so you can share customer and event data, trigger automations, and get on with the task of running a profitable online business.

Email marketing services, like ActiveCampaign, Drip, Mailchimp, AWeber and ConvertKit.

Webinar services, like GoTo Webinar, Webinar Jam and EverWebinar.

Transactional email delivery tools, like Postmark, SendGrid and Mandrill.

Social media platforms, like Facebook and Twitter.

Checkout and sales tools, like Sendlane and ThriveCart.

Automation and general utilities, like Zapier, Google Drive and reCAPTCHA.

Thrive Architect’s Lead Generation element integrates directly with your favorite email marketing service, to help build your subscriber or customer list.

Once you’ve linked Thrive Architect with your email service (e.g. Mailchimp), it’s as simple as adding an opt-in or content form to your landing page, and it will effortlessly pass along the collected data.

If your email service supports it, you can also automatically add tags to each subscriber or lead, allowing you to better segment your marketing campaigns.

Need to add tracking or events scripts to the HEAD or BODY of your landing page?

Want to roll up your sleeves and add custom CSS beyond the scope of most customizations?

Be our guest!

Thrive Architect works great for beginners and non-technical users, but it’s equally flexible for those who need to get under the hood to add advanced functionality.

These days, most apps have a revision manager where you can revert back to a specific date... but Elementor Pro has gone a step further with an additional Actions History.

This handy revision tool allows you to see what was added, deleted or modified, so you can turn back time and start again from that step.

This is much more useful than trying to choose a particular hour or date from a long list of revisions.

Thrive Architect and Elementor Pro have chosen different approaches to the same goal...

We’ve designed each tool within Thrive Suite to focus on one main job. For Thrive Architect, that job is building seriously impressive, conversion-focused landing pages and marketing funnels. Thrive Theme Builder lets you completely customize your WordPress theme, and Thrive Leads lets you build, display and A/B test opt-in forms.

Elementor Pro however, tries to do all these things at the same time, making it an all-or-nothing solution for your website.

Some people may prefer that approach: fewer tools to juggle and update, and everything in one place. But others will prefer a leaner, more focused visual page builder with the optional choice of adding more functionality in the future as their business grows.

Only you know which approach is best for your business.

As standard for any serious page builder, Elementor Pro integrates with some of the most popular online tools:

• Email marketing, like Mailchimp and ActiveCampaign
• Marketing tools, like Hubspot and Zapier
• WordPress plugins, like WooCommerce and Advanced Custom Fields
• Social networks, like Facebook and Spotlight
• Media platforms, like Soundcloud and YouTube
• Online services, like Google Fonts and reCAPTCHA

Elementor Pro allows 3rd party developers to build addons to further expand the features and functionality of their WordPress page builder.

These include more widgets (elements), blocks, templates, animations, dynamic conditions and more. Some of these are free while many others are premium paid collections built by third-party developers.

However, it’s important to remember that Elementor does not offer any support for 3rd party addons – you have to contact the developer to resolve issues – so quality and security can be hit or miss. 3rd party extensions are a great idea in theory, but there’s always a risk your website could come to rely on outdated, unmaintained, or insecure software.

Elementor Pro allows you to drag and drop media, such as images, directly from your computer onto the visual editor canvas.

This lets you skip the step of first uploading it to the WordPress media library.