Thrive Architect vs
Elementor Pro

Two leading visual page editors for WordPress.
But how are they different, and which is right for your business? Let’s find out...

Thrive Architect and Elementor Pro are both fantastic tools that can help you build a stunning website without any code. Just drag and drop elements directly onto your page as if you were editing the live version!

Today we’ll compare Thrive Architect vs Elementor Pro, to help you decide which tool is best for your website. We’re biased of course, but we’ll be fair in our analysis – we believe every tool that helps you achieve your business goals is a great addition to the WordPress scene.

We’ll help you decide if Thrive Architect or Elementor Pro is right for your specific needs, even if that means one less customer for us.

Thrive Architect


Elementor Pro

Building a Conversion-Focused Online Business

Your business website should be more than just a glossy brochure. It has to have a purpose... do you want to build an engaged email list, collect coaching leads, drive affiliate clicks, encourage local business footfall, sell products, workshops, or online courses?

What action do you want your audience to take after reading your content?

Let’s compare Thrive Architect and Elementor Pro to explore which business-focused tools they include to help grow your audience, conversions and revenue.

  • Thrive Architect

  • Elementor pro

Thrive Architect is a great WordPress visual page builder with a focus on helping people create a profitable online business. Whether you’re an aspiring coach, consultant, personal brand, local business, service provider, content marketer, online course creator, membership site, or any other imaginable online business, you’ll find that Thrive Architect (and the other tools inside Thrive Suite) are there to help you grow.

Here’s just some of the business-focused features inside Thrive Architect...


Conversion-Focused Sales Page Templates

Thrive Architect comes with a range of compelling sales page templates that are designed to communicate the benefits of your product or service.

Each professionally designed sales page template can be customized using the included tutorial text as a guide, to make you look like a copywriting pro, and encourage your visitors to take action.


Personalize Each Visitor’s Experience with Conditional Display

Conditional Display is a game-changing feature that personalizes your visitors' experience and boosts your conversion rates.

This powerful feature lets you show each visitor only the content that’s relevant to them – on the same page!

You can even show different content to your visitors at different times and dates, which is perfect for hiding support and telephone details outside of operating hours.


Build and Launch Funnels Fast with Professionally Designed Landing Page Template Sets

Choose the pages you need from a gorgeously designed Landing Page Set, and create a conversion-focused funnel in minutes.

Each Landing Page Set includes a range of pages for most funnel use cases: subscription and opt-in forms, double-opt-in prompts, thank you pages, lead magnet downloads... all with the same colors, buttons, elements, and fonts.

Of course, you’re free to customize every part of each page to fit your branding.

Landing Page Sets are your secret tool to save hours, and free you up to start converting visitors immediately through your funnel.


Easily Customize High-Converting Landing Pages with Blocks

Rapid implementation is a vital skill when building an agile online business – publishing your idea and producing results as fast as possible.

That’s why Thrive Architect comes with a great selection of professionally designed, conversion-focused Blocks that you can quickly drop into your landing page and start using immediately.

Need to add a testimonial, money back guarantee or pricing table? It takes just a few minutes to add and customize so you can focus on other parts of your growing online business.


Quickly Add Conversion-Focused Calls-to-Action, Pricing tables, Guarantee Boxes (and more!)

Thrive Architect comes with a range of conversion-focused elements you can add to your landing pages...

  • Pricing tables
  • Guarantee boxes
  • Testimonials
  • Expandable FAQs
  • Payment icons
  • Star ratings
  • Countdown timers
  • ... and more!

Each element is fully customizable to fit your brand. Many of these also include a range of optional templates so you can take advantage of our team of professional web designers.

Seamless Integration with all the Plugins Inside Thrive Suite

Every part of Thrive Architect gets better when combined with the other business-focused tools inside Thrive Suite.

Thrive Theme Builder offers the ability to edit your WordPress theme using the same visual editor, plus more Block templates, WooCommerce store templates, and several more landing page templates.

Thrive Leads allows you to add powerful opt-in forms to your landing pages, and includes many more professionally designed templates.

Thrive Ultimatum transforms the already impressive countdown timer inside Thrive Architect into an unhackable scarcity marketing powerhouse.

Thrive Apprentice lets you list your Products, memberships, online courses and lessons on your landing pages, funnels, Silo pages, and any other page you create in WordPress. This is perfect if you want to create a marketing funnel to grow your sales.

Every part of the Thrive Suite ecosystem works together to help you build your online business.

Thrive Architect


Elementor Pro

Great Visual Web Design

Great design is vital for anyone who wants to build a professional website. However, most people are not designers, and you almost certainly have more important things to focus on in order to grow your business.

Visual page builders like Thrive Architect and Elementor Pro claim to help you build a visually impressive website without the need for design skills, but is it really true?

Let’s explore the design-focused features both page builders offer so you can decide which is right for you.

  • Thrive Architect

  • Elementor pro

All of Thrive Architect’s design-focused features are built with conversion in mind. We encourage you to build a professional looking website with great web design, but never at the expense of usability or conversions.

Each professionally designed landing page template, Block, and element inside Thrive Architect can be customized to fit your brand, audience and personality, while still delivering on the visitor outcomes that you need to grow your successful online business.


Fully Customizable Typography & Logo Branding

It shouldn’t take hours to make your website match your brand... that’s why Thrive Architect makes it super easy to manage the fonts and logos you use across your landing pages.

Each landing page can inherit the fonts of your WordPress theme, or you can customize them on a page-by-page basis, letting you add an attention-grabbing headline or stylized testimonial.

As for logos... Thrive Architect encourages you to upload different logo variations to best fit each design and layout. This means you can show a light logo on a dark background (and vice versa), or a stacked vertical logo instead of a horizontal variation.

The best thing is that all these logos are stored in one place, so you can use them again and again on each new landing page you build.


810+ Professionally Designed Blocks

Blocks are professionally designed templates that you can drop into your landing page to instantly add functional section designs like calls-to-action, FAQs, pros and cons, pricing tiers, team member profiles, and much more.

No design skills needed.
Not only do Thrive Architect’s Block templates look stunning, they’re also smart....

Thrive Architect’s Smart technology means your Blocks automatically adapt to match the colors and typography of your landing page, so they fit in perfectly — no additional clicking needed.


220+ Ready-Made Landing Pages

You shouldn’t need a degree in web design to run an online business – that’s why Thrive Architect includes over 220 landing pages, hand-crafted by our team of professional designers.

Here’s just some of the landing page template options included with Thrive Architect:

  • Product sales
  • Service sales
  • Upsell and cross sells
  • Thank you pages
  • Coming soon pages
  • Downloads
  • Course launches
  • Featured videos
  • Webinar signup, confirmation, and expired pages
  • Applications
  • Events
  • Consultation bookings
  • Homepages
  • Lead generation pages
  • Squeeze pages

Each of these pre-built landing pages can be fully customized with your content and images, so you can bring your idea to market in minutes without any design skills or fancy coding knowledge.


Pro-Designed Templates for Many Elements to Save You Time

Thrive Architect comes with many great elements and features you can simply drag-and-drop onto your landing page... but again, we know you’re probably not a professional designer who can sink hours into styling these elements to look professional.

That’s why many elements come with a range of ready-made templates to choose from!

Whether you want a great looking Table of Contents, a stunning Pricing Table, inviting Contact Forms or even just an eye-catching button design, there’s no need to tackle the task alone – just choose a template that fits your brand, and quickly customize it to add your own personal flair.


Animated Elements to Bring Your Landing Pages to Life

We believe that great design should frame a great story. That’s why Thrive Architect features eye-catching, animated elements to help highlight your content, including:

  • Percentage fill counters
  • Number counters
  • Progress bars (single or multi-stage)
  • Toggles
  • Tabs   
  • Typefocus text

These animations bring your landing page to life, focusing your visitors’ attention on the benefits of what you have to offer.

And of course, they’re all fully customizable within the Thrive Architect Visual Editor!


Save and Reuse Elements with Templates and Symbols

Have you ever invested time into creating the perfect content box, column layout, or call-to-action?

Thrive Architect’s global Templates and Symbols feature lets you save and quickly re-use your hard work on future projects!

Once added to a page, Templates are independent of each other, meaning you can customize them individually. Use Templates when you need to change the content and media to match a particular landing page.

Symbols are linked, meaning customizations to one instance of a Symbol will apply those changes to all instances of that Symbol across your entire website — immediately!. Symbols are perfect for sitewide calls-to-action or important notifications that need to be deployed across several locations on your website and need frequent or periodic updating.


Smart Landing Page Technology

Thrive Architect’s Smart landing page technology lets you automatically update the color and typography of your entire landing page (including text, backgrounds, highlights, accents, icons, buttons and more…) in just a couple of clicks.

Smart technology doesn’t just replace a single color with another... it changes the entire color palette of a landing page at once to guarantee every shade, hue, tint and tone works together in harmony.

Now that’s Smart!

Thrive Architect


Elementor Pro

User Experience, Integrations & Flexibility

Impressive features and stunning design are super important for any WordPress page builder, but sometimes it’s what you can’t see that makes all the difference to the success of your online business.

Marketing tool integrations, usability, speed optimization... these are the soft features that turn our customers into brand advocates. But how does Thrive Architect compare to Elementor Pro?

Let’s look under the hood to explore how they measure up.

  • Thrive Architect

  • Elementor pro


Fast Landing Pages Optimized for Loading Speed

Faster websites perform better in the search results, and convert more leads and sales. Any WordPress landing page builder worth its salt needs to create fast loading pages with lean, optimized code.

That’s why you’ll find Project Lightspeed built into Thrive Architect (and in fact, ALL our tools that share the same great Visual Editor).

Project Lightspeed is our blazingly fast speed optimizer that ensures your landing pages load as quickly as possible to both visitors and search engines.

Better yet, you don’t have to do anything yourself... just let Project Lightspeed crunch, squeeze and optimize everything in the background.


Integration with Other Tools in Your Business

Thrive Architect loves to play nice with the other online tools and services in your business.

It comes with easy-to-use, native API integrations for tons of popular tools, so you can share customer and event data, trigger automations, and get on with the task of running a profitable online business.

Email marketing services, like ActiveCampaign, Drip, Mailchimp, AWeber and ConvertKit.

Webinar services, like GoTo Webinar, Webinar Jam and EverWebinar.

Transactional email delivery tools, like Postmark, SendGrid and Mandrill.

Social media platforms, like Facebook and Twitter.

Checkout and sales tools, like Sendlane and ThriveCart.

Automation and general utilities, like Zapier, Google Drive and reCAPTCHA.


Seamless Integration with Your Favorite Email Marketing Service

Thrive Architect’s Lead Generation element integrates directly with your favorite email marketing service, to help build your subscriber or customer list.

Once you’ve linked Thrive Architect with your email service (e.g. Mailchimp), it’s as simple as adding an opt-in or content form to your landing page, and it will effortlessly pass along the collected data.

If your email service supports it, you can also automatically add tags to each subscriber or lead, allowing you to better segment your marketing campaigns.


Add Custom Scripts for Analytics and Sales Events

Need to add tracking or events scripts to the HEAD or BODY of your landing page?

Want to roll up your sleeves and add custom CSS beyond the scope of most customizations?

Be our guest!

Thrive Architect works great for beginners and non-technical users, but it’s equally flexible for those who need to get under the hood to add advanced functionality.

Thrive Architect


Elementor Pro

Pricing, Licenses, Support & Training

The details are important when you’re ready to commit to a WordPress page builder and its ecosystem. Beyond the software itself, what exactly do you get for your money?

Thankfully, both Thrive Architect and Elementor Pro understand that their success is tied to their customers’ success, so let’s compare their pricing models, licensing, support channels and learning resources.

  • Thrive Architect

  • Elementor pro

How much does Thrive Architect cost?

You can buy Thrive Architect as an individual WordPress plugin, however we highly recommend buying it as part of Thrive Suite – a fully integrated, conversion-focused bundle of tools that will help you to quickly build, launch and market your online business.

We also offer an add-on to Thrive Architect called Thrive Optimize (included in Thrive Suite), that gives you a super-simple way to start A/B testing your landing pages. The bundle with Thrive Architect + Thrive Optimize allows you to automatically test landing page variations to determine which design converts best... you can even set it to automatically select a winning variant once your predetermined conversion parameters are met.

How much does it cost to get your hands on Thrive Architect? Here’s the details...

most popular

Thrive Suite




Save $300!*

Get full access to our entire suite of tools (including Thrive Architect and Thrive Optimize) at one great price. 

*All pricing is in USD. All renewals are at full price. You can change plans or cancel your account at any time.

  • 5 Licenses
  • 9 Plugins (Thrive Apprentice, Thrive Architect, Thrive Quiz Builder, Thrive Leads, Thrive Optimize, Thrive Comments, Thrive Ultimatum, Thrive Ovation, Thrive Automator)
  • Includes Thrive Theme Builder
  • 1300+ templates for every element and page on your site
  • Unlimited Support for 5 Sites
  • Unlimited Updates for 5 Sites
  • Exclusive training and webinars
  • 30 Day Money Back Guarantee

Thrive Architect




Save $100!*

Get a standalone copy of the most powerful page builder plugin for WordPress. Thrive Architect comes with 

*All pricing is in USD. All renewals are at full price. You can change plans or cancel your account at any time.

  • 1 License
  • 2 Plugins (Thrive Architect + Thrive Automator)
  • Templates for every page building need
  • Unlimited Support for 1 Site
  • Unlimited Updates for 1 Site
  • 30 Day Money Back Guarantee


 Optimize Bundle




Save $200!*

Get access to Thrive Architect AND Thrive Optimize — the A/B testing add-on to Thrive Architect in this powerful bundle.

*All pricing is in USD. All renewals are at full price. You can change plans or cancel your account at any time.

  • 1 License
  • 3 Plugins (Thrive Architect, Thrive Optimize and Thrive Automator)
  • Templates for every page building need
  • Landing page A/B testing
  • Unlimited Support for 1 Site
  • Unlimited Updates for 1 Site
  • 30 Day Money Back Guarantee

*All pricing is in USD. All renewals are at full price. You can change plans or cancel your account at any time.

Both purchase options – the standalone plugin and the bundle with Thrive Optimize – allow you to install Thrive Architect on a single website. If you purchase Thrive Architect as part of Thrive Suite (which includes Thrive Optimize), you can install it on 5 websites.

Whichever option you choose, you will receive unlimited updates as long as your subscription remains active, and unlimited access to the Thrive Themes support team.All options come with a risk-free 30 day money-back guarantee. 

If Thrive Architect isn’t right for your needs, just get in touch and we’ll refund your subscription.


What support is offered with Thrive Architect?

With an active Thrive Architect or Thrive Suite subscription, you have access to unlimited help from our customer support team. Just let them know what you’re trying to achieve, and they’ll guide you to the best solution.

The Thrive Architect support team aims to respond in 12 hours or less during the weekdays, but often it’s much faster.

You can also find many of the answers to your questions using our Thrive Themes Help Center.


How do I learn how to use Thrive Architect?

Thrive Architect offers many ways to learn the software, build your skills, and achieve results for your business:

Which Visual Page Builder is Right for YOU?

If you’re serious about building a profitable online business, and you want to quickly build professional landing pages and funnels that convert, then Thrive Architect is the page builder for you.

It’s packed full of features to promote and market your product, service, online course, coaching event, affiliate campaign, or even just build your email list fast.

One of the best parts of Thrive Architect is that it works seamlessly with the other conversion-focused tools inside Thrive Suite...

  • Thrive Apprentice - Sell courses, digital products and memberships
  • Thrive Leads - Display and test beautiful opt-in forms to build your email list
  • Thrive Theme Builder - Customize every aspect of your WordPress theme
  • Thrive Quiz Builder - Create fun online quizzes to boost visitor engagement and grow your email list
  • Thrive Ovation - Collect and display customer testimonials
  • Thrive Ultimatum - Launch compelling scarcity campaigns with unbreakable countdown timers

If you’re more focused on beautiful visual web design than building an online business, try Elementor Pro.

It’s a slick, fully featured visual page builder that offers a lot of on-page elements to make your blog posts and landing pages look impressive.

Elementor Pro’s interface is easy to use and comes with a huge amount of learning resources, webinars, help articles and videos to guide you in your design endeavors.

It’s certainly not as business-focused as Thrive Architect because Elementor Pro is happy to focus on the artistic side of building a gorgeous website, and leaves the business building hurdles to you.

Elementor Pro combines the features of a landing page builder AND a WordPress theme builder, so it’s equivalent to Thrive Architect and Thrive Theme Builder respectively, however it doesn’t offer any of the other conversion-focused features you’ll find inside the complete Thrive Suite business building toolkit.