How to Build Conversion Focused Category Page Templates with Thrive Theme Builder
Let's talk about your website's Category Pages...
They can make it much easier for your online readers and customers to find the content they're looking for.
But WordPress is notorious for making it difficult to customize Category and Archive Page Templates the exact way you want them to look.
Thrive Theme Builder has changed all that.
Watch the video to learn how you can now create conversion focused Custom Archive Page and Category Page Templates easily using the visual drag & drop editing power of Thrive Theme Builder.
Get instant access to Thrive Theme Builder when you purchase Thrive Suite!
Why You Need to Create Different Category Page Templates (2:43)
With standard WordPress themes, you aren't able to create different page templates for your different content categories.
So let's say you have a blog focused on fitness...
Then you probably have different content topics on your site including categories like:
- Weight Loss
- Muscle Gain
In an ideal world, you want the overall look and feel of those Category Pages (e.g. www.yourdomain.com/category/nutrition) to look the same, but offer different Call to Actions optimized for that specific type of content.
For example, you wouldn't want a Weight Loss Webinar call to action appearing on your Muscle Gain Category Page.
But with Thrive Theme Builder, you CAN create these kinds of conversion focused Category Page Templates that are specific to individual content categories.
To give you a better idea of how this works, let's take a quick look at some successful websites that have been doing this kind of conversion focused customization through custom coding...
Conversion Focused Category Page Example #1: Amy Porterfield
Take a look at the following two Custom Category Pages on Amy Porterfield's online entrepreneurship site:
The first page is for her site's List Building category:
The second is for her site's Webinars category page:
What's the difference between the template designs of these two pages?
Just the above-the-fold opt-in offer calls to action.
The dynamically populated category content that follows shares the exact same design (but of course loads different category designated content).
Pretty cool, right? Well you can do that in Thrive Theme Builder — without needing to hire an expensive designer to code it for you.
Conversion Focused Category Page Example #2: Simple Green Smoothies
Here's another example from the healthy living website Simple Green Smoothies:
Here's their Recipes category page:
And here's their Plant-Based Diet category page:
Again, the look and feel of all their specific Category Page templates are the same — except for the Top Section — where they display different overall summary text for the different Category Pages as well as different secondary menus showcasing the sub-category content available.
Talk about a convenient way to get the right content in front of the right people (and search engines too!)
Conversion Focused Category Page Example #3: Convince and Convert
Here's a final example showing how you can even customize your specific Category Page templates's bottom sections to have content appropriate calls to action from the content marketing blog Convince and Convert:
Here's their Social Media Tools category page:
As well as their Social Media Marketing category page:
Don't be surprised if the subtle modifications you make to your specific category page templates like this result in noticeable conversion gains once you learn how to execute similar strategies on your WordPress website using Thrive Theme Builder!
How to Navigate the Thrive Theme Builder Templates Dashboard (1:10)
Now that you've seen examples of what conversion focused Category Pages look like, let's check out how you can do the same for your website using Thrive Theme Builder.
To get started, you'll need to learn how to navigate Thrive Theme Builder's template dashboard:
Within the Templates Dashboard, you'll see two types of Core Page Templates appear on screen (after clicking on the Templates tab):
- Single Content Templates
- List Templates
For the purpose of creating conversion focused Category Page templates on your WordPress site, scroll down to the List Templates area.
There, you'll notice two List Template thumbnails on screen by default. They include your:
- Default Blog Template (the template controlling your "yourdomain.com/blog page)
- Default Archive Template (the catch-all template controlling any other dynamically populated list page like your Search Pages, Category Pages, Tag Pages, and more...)
So confusing as it may be, your Category Pages are actually classified as a type of Archive Page within WordPress.
Now that you understand how to navigate the Templates Dashboard in Thrive Theme Builder as well as what you'll be working on to create conversion focused Category Pages for your WordPress site, let's now take the first design step: customizing your Default Archive Page.
Your Default Archive template design will apply itself to any Archive Page by default, unless otherwise specified (which we'll end up doing for our specific Category Pages very soon).
How To Navigate between different Thrive Theme Builder Templates (13:43)
In Thrive Theme Builder, there's no shortage of Post and Page templates you can customize to get your WordPress website looking and behaving exactly how you want it.
But that means the number of templates you create & customize can grow large fast.
To help you keep all your Post and Page templates both organized and easy to navigate between, check out the grey, quick navigation button at the top of the Thrive Theme Builder Templates Dashboard:
When you click on the button, a mega dropdown menu will appear where you can filter for the exact type of Post or Page template you're looking for!
Customize Your Default Archive Page Template (3:40)
Spend a little bit of time experimenting with and planning out the final design of your Default Archive Template.
That's because it will become the design starting point for customizing your specific Category Page templates that we'll work on next.
Get started by clicking on the Edit button that appears when hovering over your Default Archive list template thumbnail (within the Templates Dashboard).
The Thrive Theme Builder Editor will then load and you can begin editing your Default Archive list template.
From there, you can work through customizing its Header, Top Section, Sidebar, Bottom Section and Footer:
The only section you can't modify with the Thrive Theme Builder Editor is the Content Section. You must switch to the Thrive Architect Editor if you want to create or customize content within the Content section.
Remember that our talented Thrive Themes design team has already included dozens and dozens of template designs for each of these sections so —although you CAN craft each of these sections from scratch — we recommend that you select templates from each section's template library and begin your customization edits from there.
If you're keen to see how this works, Colin walks you through the basics starting at 3:40 in the video above.
And make sure to save your customizations by clicking the green Save Work button in the bottom left hand corner of Thrive Theme Builder's editor window!
Create & Customize Multiple Category Specific Archive Page Templates (7:33 & 14:30)
Once your Default Archive list Template design is finalized, it's time to create templates for each of your site's specific Categories.
The best way to do this is by going to your Template Dashboard in Thrive Theme Builder and clicking the light blue + Add New button in the upper right hand corner:
From there you can proceed to customize the COPY of the All Archives template design you just created to address the specific needs of that Custom Category Page.
Remember, you don't want your different Category Pages to look radically different from one another. Instead, just modify them with subtle, but important conversion focused differences like:
- Category related opt-in offers
- Category related product promotions
In the case of our original fitness site example, you could include a Muscle Building Webinar opt-in offer on your Muscle Gain Category Page.
Your Turn To Create Conversion Focused Category Page Templates
After watching the video, you now know how quick and easy creating conversion focused Category pages — specific to individual WordPress Categories — is using Thrive Theme Builder.
Something that's SUPER hard to do with a normal WordPress theme!
And if you're not a Thrive Theme Builder customer yet, you're in luck because the launch discount window for TTB is still open — but only for a few more hours!
Get instant access to Thrive Theme Builder when you purchase Thrive Suite!
If you've got any questions about Thrive Theme Builder and how you can use it to quickly build Custom Category Page Templates for your WordPress website, make sure to leave us a comment below!