WooCommerce is a fantastic tool to transform your WordPress website into a fully featured eCommerce platform. It’s free, well supported, and integrates with our tools inside Thrive Suite.
We all love WooCommerce, and it’s the basis of many successful online businesses.
Out of the box, trying to create a simple online sales funnel with WooCommerce is a conversion rate killer. It’s simply not set up for the short, linear sales experience needed to quickly convert leads into paying customers.
Today, you’re going to learn how to transform this conversion rate leaking WooCommerce funnel...
... into this conversion rate boosting WooCommerce funnel
And that means more sales, more revenue, improved ad ROI, and just a simpler, more intuitive experience for your customers!
Transforming a Conversion Rate Drop-off Disaster!
Already excited? Want to skip straight to the how? Click here.
First, let’s break down why the default WooCommerce funnel has more leaks than the Titanic...
Step 1. Visitors arrive from your targeted ads or emails
Step 3. With their payment card ready, they click the ‘Buy Now’ button...
...through to your WooCommerce product page, which is kind of a watered-down generic version of the sales page.
Your customers don’t need convincing twice. Some of them have second thoughts and drop off.
Step 4. However, some click the ‘Add the Cart’ button. A small message pops up and the product page reloads.
Yes... you read that correctly. The page reloads.
Some visitors get frustrated while others completely fail to see the ‘View Cart’ button (can you spot it below?). Again, they drop off.
Step 5. The survivors of this conversion killer are made of sterner stuff. They finally find the ‘View Cart’ button and press on.
Surely the next step will let them pay?
At this point, your conversion rate is at an all time low.
Some visitors reconsider if they really need your product. Others fixate on the price. A few no longer have a pet cat in the time it took them to navigate your sales funnel.
Step 6. A few stragglers click the ‘Proceed to Checkout’ button where they can finally pay...
With visitor drop-off at each unnecessary stage of this funnel, the final conversion rate is now a fraction of what it could have been.
Let me show you how to reclaim that conversion rate to boost sales, revenue and advertising ROI...
Simplifying Your Sales Funnel with WooCommerce Dynamic Add-to-Cart Links
As with any sales funnel, a percentage of visitors will drop off at each step – and that’s totally normal of course. But it’s your job to minimize this and encourage as many people as possible to follow the sequence right through to a confirmed sale.
You could optimize each of these WooCommerce steps until you’re squeezing out as much conversion rate as possible... 0.05% here, 0.03% there. You might manage 0.5% if you’re lucky – but don’t forget, it’ll take tons of time to collect the data you need to be sure, and you’ll never completely pass along 100% of the traffic.
So why bother?
Why not just bypass most of the pages and eliminate any needless steps?
Just imagine all that sweet, sweet conversion rate you’ll be winning back!
Create your sales page
I’m using the term sales page very loosely here.
You might want to use a professional, mobile-responsive, conversion-focused sales page template available in Thrive Architect.
Or you might prefer a simpler page with a text link instead of a button.
It’s completely up to you. The magic of the Dynamic WooCommerce Add-to-Cart Links is that they can be added to any element that supports links within the Thrive Visual Editor.
Add a Dynamic WooCommerce Add-to-Cart Link
Within the Thrive Visual Editor, select your button, text, or other linkable element, and head over to the ‘Main Options’ section in the left sidebar.
- First, select the Dynamic Link icon.
- Choose ‘WooCommerce’ from the first dropdown.
- Choose ‘Add to cart product’ from the second dropdown.
- A third dropdown will appear where you can search for the product you want to link up.
- Choose where you want to redirect visitors after they click the button or link: the intermediate Cart (basket) page, or the final Checkout (payment) page.
- Don’t forget to click the ‘Insert’ button to lock it all in.
Now anyone who clicks on your button or link will go straight to the checkout page, with the relevant product already loaded into their basket.
Congratulations... you’ve just boosted your WooCommerce sales funnel conversion rate!
Which types of WooCommerce products are compatible with this feature?
You can link up the Dynamic Add-to-Cart link with any product available on your WooCommerce site:
Can I sell online courses in this way?
You sure can!
We even offer a free video course on how to sell your online courses from your own WordPress website using Thrive Architect and WooCommerce.
So now, you can simplify your online course sales funnel even more using Dynamic WooCommerce Add-to-Cart Links... both you and your customers will love it!
Not yet using WooCommerce? Want to learn how?
Check out Christine's excellent video guide on How To Build a WooCommerce Store from Scratch with Thrive Theme Builder.
You'll learn how to create a conversion-focused eCommerce store on WordPress that looks stunning on all devices, and how to customize it using the power of Thrive Theme Builder. Go on, you can do it!