Update for March, 2020: With the release of Thrive Theme Builder, you now have the ability to create custom, mobile friendly WordPress themes with complete control over every aspect of your site.
Google recently made a new addition to their ever-growing list of ranking factors for websites. If you're wondering whether your site passes this "mobile friendly" test and where Thrive Themes stand in all this, read on.
Mobile Traffic & Blurred Lines
For many websites, projections like the one shown above have come true and the number of visitors they get from mobile devices has edged ahead of the number of desktop visitors.
In fact, with phones, tablets, phablets and notebooks of all shapes and sizes, the lines between mobile devices and non-mobile devices have become rather blurry. For certain is that people are viewing your website on a wide variety of screen sizes and clicks are being replaced by taps.
No wonder then, that Google announced "mobile friendliness" as a new ranking factor for web pages.
What You Need to Know
If a page passes the mobile friendly test, it gets this addition in search results (only visible when via search from a mobile device):
In addition, your chances of getting a front-page ranking for any given search term are lower, if a page doesn't pass the test.
How can you know how your own website fares? Luckily, there's a simple test you can run: Google's Mobile Friendly Test.
Note that Google measures this on a page-by-page basis - it's not a site-wide factor.
Are Thrive Themes Mobile Friendly?
In a word: yes.
All our sites pass the mobile friendly test for all pages, out of the box. No additional modifications needed. Unfortunately, you can't test our demo-sites using the Google tool, because our demo sites are set to no-index (the sites contain mostly filler content, so we don't want them to be crawled by search engines).
However, we've tested all our themes for this factor and if you're a Thrive Themes user, you can easily test your own site to see the result.
Below is a gallery with the test results for our current theme lineup:
It's important to note that our themes all pass the test by default, but that doesn't mean every website using our themes will always pass the test. After all, WordPress is an open platform and there's nothing stopping you from using plugins that will change the site back to being mobile unfriendly.
While Google's test is important to us and we'll always ensure that all our themes are compliant, we generally care much more about user experience and conversions than about bots.
At Thrive, we're very aware of the trend towards mobile, multi-sized and touch devices and our goal is to be at the cutting edge of these developments. That means making our themes light and fast, for a pleasant mobile browsing experience. It also means figuring out what conversion processes look like for mobile users and how we can improve them (and we believe this is an area with a lot of untapped potential).
We'd love to know your thoughts on this topic! What percentage of your traffic comes from mobile devices? What do you want your WordPress theme to do, to make the mobile experience better for your visitors? Share your thoughts by leaving a comment below!