Update for March, 2020: With the release of Thrive Theme Builder, you now have total control over your 404 pages along with your sidebars, widget areas, footers, and more. Thrive Theme Builder is the first truly drag-and-drop WordPress theme builder on the market and gives you unparalleled design freedom for your entire site. Get inspired by the best 404 pages, and start building yours.
Your "page not found" 404 page is one only a small fraction of your visitors will ever see. It's still a page that can be worth optimizing, though and since it represents an error, it's a great opportunity to help your poor, lost visitors out and re-engage them.
In today's video, you'll get a quick tour through a new option added to all Thrive Themes plus 3 suggestions on how to build a better 404 error page.