Just like carefully chosen words increase the effectiveness of a landing page, carefully crafted design can make a big difference to conversion rates.
In this video, you'll discover the 5 simple rules you can follow (as a non-designer) to make sure web design is working to your advantage.
Your website's header is one of the few things that may show up on every single page on your website. Add to that its prominent position on the page and it becomes clear: the header is a critical element.
But what does a good header - one for a conversion focused website - actually look like? What should you add in your header? What are the dos and don'ts?
In this post, you'll discover the answer to all of these questions.
When generating leads on your website, should you ask for a name and an email address? Or should you ditch the name field and just ask for an email address?
There's a clear trend towards just asking for the email and one of our readers asked for some clarification on this topic. Watch the video to get the inside scoop on the name field debate.
A question I've been asked often lately is "how do you create the images and graphics for your posts?"
I've always tried to add a visual component to all of my posts and pages, but with image licensing issues and complicated design tools, it's not easy to create visually appealing posts without wasting a lot of time.
In this video, I present a simple (and free) solution anyone can use to create better website graphics.
Have you ever looked at a page on your site and thought to yourself: "how can I improve this? Where should I start?"
Watch today's video and that will no longer be a problem for you!
In this video, you'll discover a simple set of questions that you can use to systematically improve and streamline and post, page, landing page or even an entire website.
Clicky is a website analytics tool that's often used as an alternative to Google Analytics, because it's a lot less complicated.
As with all reporting tools, the data you get in Clicky isn't that useful until you do some customization and digging. The first step to getting more valuable and actionable reports is to start tracking conversions. This guide will show you exactly how to do that.
At Thrive Themes, we're passionate about making better, more effective websites. One of the best ways to optimize a website is A/B testing, because it allows you to make real improvements and gain insights of the best kind: those based on cold, hard facts.
Unfortunately, you need to already get traffic to your site, in order to get your hands on those cold, hard facts and that's bad news for brand new websites or any site that hasn't built up a lot of traffic yet.
But despair not: here's a simple, 3-step guide to optimizing low traffic websites. Watch the video to discover the 3 steps and see which mistakes you must avoid.
Piwik is an open source web analytics tool that can be used as a self-hosted alternative to Google Analytics. As usual, the reports you get in Piwik are nice, but useless unless you do some customization.
The most basic step to make any analytics data more useful is to track goal conversions such as when visitors sign up to you newsletter or purchase a product. Here's a quick guide on how to do so.
If you want to get any kind of useful data out of Google Analytics, you need to set up goal tracking. Once you're tracking goals such as opt-ins and purchases in analytics, you can start finding out where your most valuable traffic is coming from, where you're losing valuable traffic and much more.
Read on for a step-by-step tutorial on how to create and track conversion goals in Google Analytics.
You analytics data becomes infinitely more useful once you start tracking conversions and revenue. Revenue tracking helps you truly understand what your most valuable pages and traffic sources are and how to improve your website.
Unfortunately, setting up revenue tracking is usually complicated and requires some custom coding. If you're not ready to take that step yet, here's the simplest guide you'll find to start tracking revenue (almost) no matter which analytics tool you use... and all without touching a single line of code!