Category Archives for "Increase Your Conversions"

The Non-Techy Way to Track Revenue in Your Analytics

You analytics data becomes infinitely more useful once you start tracking conversions and revenue. Revenue tracking helps you truly understand what your most valuable pages and traffic sources are and how to improve your website.

Unfortunately, setting up revenue tracking is usually complicated and requires some custom coding. If you're not ready to take that step yet, here's the simplest guide you'll find to start tracking revenue (almost) no matter which analytics tool you use... and all without touching a single line of code!

Where’s the Ultra-Multi-Purpose Chameleon Thrive Theme?

Take a look at the current state of the WordPress themes marketplace and you quickly come away with one conclusion: if you want to sell a premium WordPress theme, it should be ultra-customizable. In fact, it should appeal to everyone and be suitable for every type of website imaginable.

​With Thrive Themes, we are deliberately not getting on board with this trend and here are the top 5 reasons why not.

Traffic vs. Effective Traffic

Today's video is about a certain kind of website optimization that can provide a big but almost invisible benefit to your business.

What you'll discover in the video is a distinction between how much traffic you're theoretically getting and how much (useful) traffic you're really getting and it's a distinction that is partially lost to your web analytics tool.

Watch the video to see exactly what I mean.​

A Page and its Purpose: When to Use Landing Pages and When to Use Themes

With our new Landing Pages feature, it's easier than ever to create conversion optimized pages... which might lead to the question: do you even need a theme anymore (especially considering that we'll continue adding new page templates for different purposes)?

In this post, you'll discover the difference between landing pages and theme pages, so you'll know exactly when to use which, for the best results.

How NOT to Use Progress Bars & Counters

This post is a public service announcement. We must stop the widespread abuse of progress bars and animated counters and only YOU can make a difference!

We recently introduced progress bars, animated counters and fill counters as new design elements (short codes) in all our themes. These elements can be useful additions to a conversion-focused website, but they can also be horribly mis-used. In fact, I have so far almost exclusively seen really, really bad examples of how to implement these elements on sites and landing pages.

Watch the video below to see the common mistakes you need to avoid (and what to do instead):

How to Build a Better 404 Page

Your "page not found" 404 page is one only a small fraction of your visitors will ever see. It's still a page that can be worth optimizing, though and since it represents an error, it's a great opportunity to help your poor, lost visitors out and re-engage them.

In today's video, you'll get a quick tour through a new option added to all Thrive Themes plus 3 suggestions on how to build a better 404 error page.

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