Lucky Louie at the breakfast table.
Here's Louis CK, trying to explain to his daughter that she can't play outside at 5 AM. Poor Louis (or Louie) is thrust into an existential crisis through the kid's relentless questioning.
Have you ever been in this situation? You're bombarded with inane questions, stuck in a loop that will lead nowhere, but you just can't stop answering?
Why is that?
Questions act as a psychological irritant, causing the grey cells in your brain to spike up into a neurological hoedown. You almost feel like you owe an answer.
You can use this powerful trigger to engage your audience. Ask questions and they will instinctively interact with you.
The best way to ask questions on your website is through a quiz.
Let’s see how you can quiz your visitors to increase engagement in a fun way!
The other day, I was looking at international health insurance options. After a quick Google search I landed on a website that offered some packages that looked decent.
I was 80% convinced the offering was what I was looking for but I still had 2 or 3 unanswered "I'm a special snowflake"-questions.
That's when I saw the form: "Need help deciding which package is perfect for you?" My thoughts "Yes, please!" I didn't hesitate to give them my phone number.
A few minutes later, a sales person called me back. He answered my remaining questions and closed the deal.
1 Hot Lead + 1 Call = $$$
Discover how can you use the power of telephone sales in your business even if you do not have a sales team on call 24h/day.
I know what you're thinking.
'Narrow my audience? Are you crazy? I read this blog to get more customers, not less!'
Just hear me out. There is a common misconception that more visitors = more subscribers = more sales.
In most cases this just isn’t true.
In today’s website review video you’ll learn how to embrace your point of difference. When it’s done right, this allows you to attract more of your ideal customers, and get the most out of each new lead.
(But wait, there's more!) To give you a better idea of what this advice looks like in practice, we’ve done something a little different. We’re not just reviewing this homepage. We’ve completely remade it.
Aside from headlines, what's the most consumed piece of content on your blog?
This isn't supposed to be a trick question or some kind of unexpected reveal. The answer is likely plastered at the top of every article you've ever published.
Like moths to a flame, human eyes are automatically drawn to a blog's featured images and will visually devour them without even intending to do so.
Your featured images must not only illustrate the content you’ve posted, but should also create a visual identity that works to consistently build your website's brand.
Go ahead and take a quick peek at your website’s blog grid. Do the images work together to create a unique website identity or do they lack an overarching design theme?
If you think your blog has room for improvement in this department, don’t worry.
We've got just the course to teach you How To Craft Featured Images That Engage Traffic and Boost Your Online Identity.
So you've heard how powerful webinars can be.
It's on that big ol' To-Do list of yours:
Unfortunately it keeps getting pushed back down the bottom of that to do list due to it being ↓ Too hard ↓ Too expensive.
If you're just starting out, or you only want to run the occasional webinar, it can be incredibly hard to justify the cost of dedicated webinar software. So much so, it stops you from even starting.
Creating content can be an exercise in frustration, futility and counting gray hairs.
After weeks of non-stop sweating and pressure, you click on publish and ... nothing happens. Little to no visitors or subscribers.
So you try again and again, always with severely underwhelming results.
This is not what you signed up for. You're spending all this effort and have nothing to show for it.
If that sounds familiar, you might have a problem with your content marketing.
We've created the From Internet Rubbish to Content Marketing Gold course, to change that.
Be honest: How much effort did you actually put into building the About page on your website? Do you even have one?
The importance of having an about page is underrated.
It's one of the most visited static pages on your website. You might as well do something with this attention.
We've just published our newest Thrive University course that will help you learn the ins and outs of creating a really powerful about page that will get your visitors engaged with your business right away.
Sounds interesting? Keep reading!
How can I get my website on the first page of Google?
That's the question that opens the door into a deep rabbit hole called SEO (Search Engine Optimization).
Soon you'll discover that it's not push button easy to get on the first page of Google...
Where should you start? What should you do first? What is actually important? And what is not important anymore?
All these questions and more are covered in our new Thrive University course: "SEO if You Don't Want to Learn SEO".
Through some power of magic... or a whole lot of hard work, you’ve got a new visitor to your site!
Surely if they made the effort to find your site they'd want to stick around for a while, right?
In theory, but in reality getting a visitor to your site is only half the battle. It's just as hard to keep them there.
So why would a visitor so easily abandon content they specifically clicked though to see?