Traffic doesn’t matter.
Please don’t boo me off stage just yet... Give me a few minutes to explain why this is.
When we talk about A/B testing, the very first concern people always have is: Do I have enough traffic?
Harry's comment on the Thrive Optimize A/B testing webinar sums it up perfectly:
"This sounds all very well, but the requirement is that you need a lot of traffic on your website to have enough data to do A/B testing."
And I understand where he’s coming from, but the full story is more nuanced than that...
Imagine 7 years worth of conversion optimization and website building experience and knowledge. Now, imagine all that experience distilled down into a simple, repeatable process for improving any landing page, no matter the market, background or conversion goal.
That's exactly what you'll get in this post.
For our website reviews, landing page designs, themes and other content, I've spent a lot of time studying websites - both good and bad. When it comes to creating pages that convert, I've seen what works and what doesn't, over and over again.
While I can't share everything I know on this topic in a single post, we can take a look at the 3 major factors that influence how effective any web page is (whether that's a homepage, a sales page or even a blog post). After watching the video, you'll know exactly how to improving any page on any website.
Much like the titan Prometheus stole fire from the Greek gods to bring civilization to humanity...
...Thrive Themes just stole figurative fire from those YUGE online companies that dominate the internet.
And just like mythological Prometheus, we want to share that competitive fire with you, the solo-preneur.
In today's video, we're unveiling our next plugin release. I thought a good way to do so is to simply show you exactly what this new tool does, so you'll see just how quick and easy it is...
Let me share one of my secrets with you: a key to the way I work and learn is in how I think. How I think about everything I want to get better at: I look for the underlying principles.
I try to get at the core of things. I try to dig until I "see the matrix" and from there, I learn faster and make better decisions.
If you're reading this, you have a website and you want to improve that website, right?
Well, what exactly does it mean to improve a website? It basically means creating a higher converting website. And what are the underlying principles of a high converting website? Let's find out...
In the latest release of the Thrive Architect plugin, we've added a speed boosting feature for your landing pages.
Whenever you use one of our landing page templates, you can now choose whether your theme's CSS is loaded on that page or not. To discover what that means and how to make use of this feature, keep reading.
A well designed call to action button says "click me" in many ways, whereas a poorly designed button may be missed entirely.
In today's tutorial, you'll discover the subtle (and not so subtle) details that make for great, conversion focused button design. Plus, you'll see how you can quickly create many different button styles in Thrive Architect.
As website owners our whole objective is to get visitors to engage with our websites. But one of the biggest engagements possible on our sites is almost always overlooked...
When a visitor leaves a comment on your website, they're raising their hand as an invested member of your audience. When you think about the effort involved in a leaving a comment, it's a little heartbreaking that all you can do with such an engaged visitor is send them a 'your comment is awaiting moderation' message.
So how do you zone in on those invested members of your audience, using their hand raise as a chance to move them along the path to a conversion?
Getting your visitor from Point A: 'oh, that looks like something I want' to Point B: actually typing in their payment details can, at times, seem like a monumental leap.
That's why we've created our latest landing page set, an elegant looking sales funnel oozing with conversion boosting elements. The Clickjournalist sales page set in available now in Thrive Architect. You can see a live preview of the set in our Landing Page Gallery.
In the video above I'll show you how to create the pricing page from the set, and explain a few of the conversion triggers that will push your visitor to buy.
Every once in a while, someone will ask us: why is there no way to sort landing page templates in Thrive Architect by conversion rate?
We get this question because one of our competitors advertises sorting landing pages by conversion rate as a great feature and advantage of their tool. To clarify: we're not talking about the highest converting landing pages on your site, among the landing pages you've used. We're talking about sorting all landing pages templates based on the average conversion rates of all users.
At first glance, this might seem like good idea. I mean, who wouldn't want to be able to pick the highest converting template to start with?
In this post, I'll explain why sorting templates by conversion rate is wrong on, like, SO MANY levels...