How to Build a Conversion Focused Coaching Website – Step-by-Step
If you're convinced now is a good time to create an online presence for your coaching activity, this is the video you're looking for.
In this video, I guide you step-by-step through building a complete, conversion focused coaching website.
Check it out!
How So "Conversion Focused"?
Our goal is to help you get more clients through your website. That's why having a site that not only looks good but also helps turn visitors into leads is essential.
In his tutorial you'll see how we've:
- Added several call-to-action buttons in strategic places to guide your visitors to your lead generation landing page.
- Connected all the lead generation forms with our email marketing provider.
- Created a lead generation landing page that matches our site in just a few minutes.
- Activated a full screen overlay lead generation form on all blog posts.
- And many more little tips and tricks to make your site do all the hard lifting for you!
Full Tutorial: Build Your Site Step-by-Step
Preparing the Assets
At the beginning of the video, we'll go over the assets that you need to build your website.
This includes you logo, the favicon (that little image in the tab of your site) and the photos.
Basics WordPress Setup (8:46 min)
WordPress settings are pretty good from the start, but there are a few things you want to do to improve the readability (and SEO) of your website.
Essential Plugins (including Thrive Theme Builder) (10.25 min)
Now it's time to install the essential plugins. You'll see that we only need 3 plugins:
- Antispam bee: Against spam comments
- SEO Press (or Yoast SEO): For SEO purposes
- Thrive Product Manager: to easily install any Thrive Themes product including Thrive Theme Builder and the Shapeshift theme.
Setting up Your Site (12.14 min)
With Shapeshift and Thrive Theme Builder it's ridiculously easy to set up the basic templates of your website.
Though the site setup wizard you'll choose your:
- Homepage Design
- Single Blog Post Layout
- Blog Post Layout
- Single Page Layout
After just a few short minutes you'll have your basic website layout set up and you'll ready to start tweaking.
Connecting your Email Service, Analytics Code & Social Media Data (20:42 min)
Thrive Theme Builder is powerful and it's even more powerful with the right integrations.
Where to put your tracking scripts such as the Google Analytics script.
And how to connect the Global Fields elements that are used all throughout ShapeShift for things like social follow buttons, telephone number, address, ...
Setting Up Your Homepage (24:19 min)
Here, we cover in detail:
- how to connect the menu,
- how to connect the buttons to your lead generation page,
- how to add your own photos,
- how to connect the contact form
- and much more.
Creating Website Content (40:31 min)
But there are more pages on your site than just your homepage and building them can be a challenge...
Not with Shapeshift though.
We just released Page Blocks for Shapeshift, which means that you can choose from over 150+ pre-designed blocks to enrich your homepage OR to build any page on your site.
We'll be making specific tutorials for this feature, but here you can already see how to use them and how awesome they are!
If you already had Thrive Theme Builder and Shapeshift installed don't forget to update Thrive Theme Builder. To do so go to Appearances >> Themes >> Thrive Theme Builder and click the update notification. This is not going to affect any changes you already made in the Shapeshift theme.
And if you're looking to learn how to write a good about page, you can follow this free Thrive University course.
Make Your Comments Irresistibly Engaging With Thrive Comments (59:49 min)
Let's be honest, the commenting feature of WordPress is a bit boring and lacking behind on the latest engagement options.
By activating Thrive Comments you'll add cool options to your site such as up voting and down voting, commenter badges, etc.
Create Landing Pages in No Time With Thrive Architect (1:02:48 min)
Thrive Theme Builder and the Shapeshift theme come packaged with Thrive Architect Light. This is what allows you to create basic page and post content.
Activating Thrive Architect (the full version) will add a bunch of extra options including new elements, element templates and 300+ landing pages templates.
Add Any Lead Form to Your Site With Thrive Leads (1:07:45 min)
Thrive Theme Builder and Shapeshift as well as Thrive Architect come with an impressive arsenal of lead generation options already, but that's nothing compared to Thrive Leads.
Thrive Leads, our dedicated lead generation plugin, allows to add any opt-in form type to your site (from ribbon to welcome mat to exit intent lightboxes to overlays and more), see the statistics of the number of leads you collect right in your WordPress dashboard and A/B test all of your forms.
Capture Testimonials, the Easy Way With Thrive Ovation (1:13:20 min)
And last but not least we'll install a testimonial capture form on the site using Thrive Ovation.
You can use this page to send to customers and collect testimonials that will be saved in one dashboard.
If that's something you're interested in, we've written a full tutorial on how to collect testimonials on autopilot.
Ready to Build Your Coaching Website?
All of the tools used in the tutorial are part of Thrive Suite.
And let me know if this tutorial was helpful for you. What was confusing? Which step would need an in-depth tutorial? Let me know in the comments below!