How to Create the Perfect Short Sales Page

Previously, we've looked at how to create a long-form sales page. In today's video, we're dissecting a new Thrive Landing Pages template - this time for a much shorter type of sales page.

Watch the video to see exactly what elements make a page like this work.

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Get the Annotated Template

We've created an image version of this entire sales page template, including annotations throughout the page. It's the perfect reference guide for when you want to build your own sales page. Get it here:

Links & Resources

If you have any feedback or questions about this tutorial, please leave a comment below!

Shane

Author: Shane Melaugh

Shane Melaugh is a co-founder and the CEO of Thrive Themes. When he isn’t plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about startups and marketing here.

  • Nigel Cook says:

    Shane, this template is perfect! I just started to create a sales page today and I didn’t notice this in the landing pages area in the Thrive Content Builder. This vid was good timing. Saves me a lot of work. : )

    If you’re a Thrive Theme member or have the Thrive Content Builder, the template in this video is called, “Vibrant Sales Page” which you can find in the “Landing Pages” section of the Content Builder.

    I’m really enjoying the ease-of-use of your themes and all the little details that you guys pay attention to.

  • vincent k says:

    Hi Thrive Team!
    I’ve always been an advocate of short copy… For me, “this is for you if…” + features + what I call The Main Number (it’s the number one benefit, in the form of a number or a concrete typical figure. No hype here. Just a genuine benefit) are making 80% of a good salespage.
    I’m mainly selling products below 30 bucks…

    I have already created my own template with TCB… But oh my! This one is better, I hate to say…
    Will put it in use immediately for a series of ebooks…

    Just a suggestion for a future template: I’m pretty sure an Adwords compliant landing page template would be much appreciated.
    It’s not easy (needs ease of navigation, cookie policy, business phone… and more not so obvious stuff) but sooooo valuable.

    • Shane Melaugh says:

      Thanks for your comment, Vincent! I agree: if you really nail your main selling point and are clear about whom your product is for, you already have a very effective sales page.

      Concerning AdWords landing pages: that’s something we’ll definitely look into at some point.

  • Rudolf says:

    Shane, where on earth did you find that 70’s wallpaper you use as a background…?
    ;-)

    • Shane Melaugh says:

      On the wall in my current apartment. :)

      I quite like it, actually. I wasn’t around in the 70s, so I’m not jaded against it, I guess.

  • Ana says:

    I cannot for the life of me find this template. I can only see where it says Page Templates and this one is not there. Yes, I bought both the plugin and the themes however I wish that these tutorials were better suited to beginners like me.

  • Ana says:

    I finally found these landing pages. Is it possible to change the background colour on any of them please?

    • Shane Melaugh says:

      Hello Ana,

      Yes, you can change the background in all of our templates. When you’re looking at a page in the editor, go to the “Thrive Landing Pages” drop-down and select “Landing Page Settings”. That’s where you’ll find the options for the background.

  • Grant H says:

    Excellent Video as usual Shane! I have a couple of questions: what about the footer on a sales page – privacy policy – disclaimer – etc. You can probably tell I’m new to this, but was wondering if you could comment on that and what the best way to approach this is. Are there templates? What information is important, etc? I don’t really want people leaving my sales page and would like my sales page to be “stand alone”.
    The second question has to do with “One Time Offers”. How do I incorporate this into a sales funnel, or is this just not related to your software?
    Grant

    • Shane Melaugh says:

      Hi Grant,

      By default, we have a footer in all our landing pages with a copyright statement and a “Disclaimer” text which you can link to your disclaimer page. You can also add further legal links like Privacy Policy there. I recommend opening these links in a new tab.

      As for the content of those pages, the only answer I can give is that you should ask your lawyer. I’m not qualified to give any advice regarding the content of these pages.

      Concerning one time offers, the first thing we have to consider is semantics: do you want an actual one time offer or just an upsell? An upsell is just another offer made after the initial purchase (but I’ve noticed that internet marketing characters usually call it an OTO anyway).

      A real OTO is an offer that is only available once and cannot be returned to.

      The distinction is important because an upsell is simply another sales page and you link to it as the page your customers should see next, after they have completed the payment. This is done through your shopping cart or payment provider system.

      An OTO requires some extra technology, to make sure it truly is only presented once to any given customer. We don’t have a feature set to make this happen (not yet, anyway).

  • Patrick says:

    I just wanted to say something.
    I was a HC customer that came over to Thrive. I’ve been so busy (16 hrs per day easy) writing a book that I haven’t even had time to open Thrive to play with it yet. But, all this service after the sale is quite impressive.

    I am really enjoying the fact that you’re adding more value continuously.

    I just wanted to say thanks.
    Patrick

  • Tao S says:

    And remember kids, don’t go into WordPress, open your existing landing page, select the template and then realise that all of your original Thrive edited page has been replaced :(

    Thank the stars for Google caching my page :)

  • Tom says:

    Hi Shane,
    very good instruction on the most important issues.
    Do you have a recommondation / software to create such product / ebook covers on iOS/Mac?

    Thx
    Tom

    • Shane Melaugh says:

      Hi Tom,

      The only one I know about is Photoshop. I usually outsource this (cheaply), so I can’t make any other recommendations, I’m afraid.

    • MamaRed says:

      Hey there Tom…there are a bunch of different options available, depending on how techie or non techie you want to go. For example, you could use Canva to create the covers or even use Keynote to create them by resetting your slide dimensions. If you’re looking for a 3D option, those may not do it for you.

      Hope that gives you a starting point…MamaRed

  • Herman says:

    Great tutorial..would you recommend this type of sales page for a membership product that has 2 price points $27.00 (silver members) or $27.00 then $17/month (gold members)?

    • Shane Melaugh says:

      It could work, yes. In my experience, a monthly cost of $17 will already lead to quite a significant amount of purchase resistance, though. I think you’d need to do some more convincing, to get an effective rate of purchases on that option.

  • Richard F says:

    Shane, you are at this time the only marketer whose content we read, share and bookmark… and look forward to as well. It’s a common occurrence at Mind Muscles to hear one of us say – “look at the way Shane does that, that’s the way we should be doing it!” Congratulations on being an inspiration to so many people.

  • MamaRed says:

    Fantabulous (as always!) although I admit I consider this a long sales page (guess it’s time I review that one again, eh? lol). Thanks for all your goodies…was sharing them with a person in a FB group the other day who was struggling with funnels!

    • Shane Melaugh says:

      I guess that’s subjective. There are some successful sites with much shorter pages, but I don’t consider those “sales” pages. What they all have in common is that they advertise a free trial, so a purchase decision isn’t made on that page. That’s what I’d call a lead capture page, instead.

      It definitely helps to have at least a few screens worth of content if you’re trying to talk people into handing over their money. :)

      • MamaRed says:

        I totally hear ya Shane! I’m learning more and more as I watch what you’re sharing. Guess I’ve gotten a bit “jaded” over the years (especially for low cost products) and need to remember my buyer isn’t necessarily me!

  • Keith W says:

    Shane-
    Great job, as usual.
    I really appreciate it that you usually give the reason why something is done, or why it is included, or why it is placed where it is. You have a much better marketing head than this ol’ engineer has, so those explanations help me to readily accept the things you propose or offer.

  • Mark H says:

    Shane, we are selling a product (under $20) and want to use this template to offer a coupon and then send the client to Amazon to buy. What do you think the button should say? “Get $1.00 Off Your Purchase Now”? and then on the next page have the code and a link to Amazon? Or just have the coupon code right there on this page and have the button send the client to our Amazon page (with no thank you page in between)?

    • Shane Melaugh says:

      Can you apply a coupon automatically, via the link you create? If so, I think that would be the best solution. In any case, I can’t tell you which version will lead to the highest conversion rate. Ideally, you should test it, but I don’t know if that’s possible when the sale happens on Amazon.

  • Sean M. says:

    This is great Shane. Thanks for the tips and for the template. I’ve learned a lot from Thrive Themes and I’m really digging the Thrive Leads forms. Appreciate it.

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