Imagine this: You’ve spent weeks or months putting together your latest product launch. You’re excited as hell because you have a killer product, a well thought out marketing campaign, and projections are high.
The launch date finally comes and you send that first email to your list, anticipating the rush of phone notifications with the words “John Doe just ordered ‘Your Killer Product” for $997”, but 10 minutes pass since you sent the email. 20 minutes. 30 minutes. NO sales.
‘Huh, that’s odd... Nothing. Oh well, it’ll probably pick up towards the end of the launch’ you think.
But it doesn’t. The launch ends up being a total dud.