Taking a Good Website to the Next Level – Friday Website Review

Today, it's time for another website review. The example we're looking at today is highly valuable because it serves as an example of the line between website optimization and marketing.

As important as A/B testing and optimization are, they aren't the only things that matter and they aren't always the highest priority to focus on. Watch the video for more details...​


To see the example site yourself, you can follow this link: The Little Health Company.

​I hope you enjoyed this post. Let me know if you have any questions or feedback by leaving a comment below! Also, for a chance to get your own website reviewed, you can submit it here.


Author: Shane Melaugh

Shane Melaugh is a co-founder of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about productivity here.

  • Bryan says:

    Thank you! Useful…..

    More please……

  • Erik says:

    Great feature. Keep it up.

  • Ed Herzog says:

    Nice review Shane! Just curious but is this website built on Thrive Themes? Doesn’t look like any of your templates but obviously I could be wrong. 🙂

  • Hey Shane,

    I agree. In my experience people get bogged down with small changes when glaringly large opportunities already exist.
    It’s like stepping over a dollar to pick up a penny.

    Get the “BIG” thing launched first, then You can quickly fix the little things as data from your big strategy is coming in.

  • Tera G says:

    Great review. My biggest takeaways were about 1) the font “mish-mash” problem (though, as you said, the combination actually wasn’t too bad!) and 2) the perspective of understanding where you are in your website optimization vs. marketing efforts.

    Thanks for this!

    Tera Greene
    The Life REmix Expert
    …inspiring success in life and business!

  • David H says:

    I love your training video. Now I want to work them on my computer.
    I have not been able to open the Thrive Themes program in Word press.

  • Sam L says:

    Hi Shane:
    I really enjoyed this website review. I would really like you to review my website one Friday. My site has been up a while and is making some money, but I want to take it to the next level and would really appreciate hearing your thoughts.

    • sanjay s says:

      Just curious Sam L Is your most of the traffic coming from Youtube or facebook. nothing specific just curious which social media helping you to get most traffic. 🙂

    • Shane Melaugh says:

      Hello Sam,

      If you submit your site, there’s a chance we’ll review it. Of course, we can’t review all websites that are submitted, but we try to get to as many as possible.

  • aaron says:

    As I’m just about to start building a natural health product site (with 4 products – I’m not kidding) this was perfect timing. Thanks Shane.

  • Cate F says:

    I think these website reviews are THE most inspiring and practically informative things I’ve seen in a long time. Not only do we get to see how other people approach design but we see through your experienced eye what could be different, what could happen next … thanks for taking the time to do it.

    • Shane Melaugh says:

      Thank you very much, Cate! It’s very motivating for me to see that you’re getting so much value out of this content!

  • Joe says:

    As always great review Shane. I love the way you are always able to find improvements no matter what!

  • David Moran says:

    Please keep these hints and tips coming they are very inspiring.

  • Dan says:

    Great review Shane.

    I wonder, if you’re not already doing this elsewhere, would be possible to perhaps do a ‘follow-up/re-visit’ on this site or some of the other sites you review?

    i.e. are you able to re-visit the site a few weeks or months later and see the results of any improvements the owners made based on the review suggestions?

    It may be difficult for some sites as there are many factors at play, but on some occasions, we may be able to see some excellent results coming from the owners implementing your suggestions.

    • Shane Melaugh says:

      Hi Dan,

      Yes, that would definitely be interesting to do. The main issue is that we are “only” doing reviews here, we’re not working with the site owners as case studies etc. The site owners have no obligation and get no hand-holding in following any of the advice we give, so there probably won’t be many examples that would serve as a really good before-and-after comparison.

  • Max_G says:

    Great lesson, thanks!

  • Tommy S says:


    I agree that these reviews are some of the best content you provide.

    You always make the connection between the website/visual aspects and then the underlying business reasons.

    Professional, high-quality feedback without being negative or overly nit-picking.

    That’s why we trust your opinion so much.


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