A/B testing is a core feature in Thrive Leads as well as in Thrive Headline Optimizer. We're proud of the fact that we don't just add a half-baked split-testing feature into those plugins and call it a day. Instead, we built a refined testing engine with automation features and safeguards against prematurely ending tests.
With today's update, we've taken the power of our A/B testing features another step forward.
Faster Results for Free
You can now manually intervene in running tests and eliminate weak variations while keeping the test running. You can do this by clicking on this icon in an A/B test report:
While this is a nice addition, the real power of this feature update lies in the Automatic Winner feature. Activate Automatic Winner and a running test will now eliminate the weakest variations in your test while keeping the test running. That means you can direct more of your traffic to the strongest test variations. When more traffic is directed to fewer variations, it also means that the test can come to a positive conclusion faster.
The more variations you test at the same time, the more valuable this new feature is.
In short, it means that:
- Less traffic is wasted on weak variations.
- The strongest among strong variations is identified sooner.
- The test ends sooner and shows the most confident winning variation.
What do you need to do, to get all these advantages? Nothing!
Other than updating your Thrive Leads and Thrive Headline Optimizer plugins to the latest version and continuing to use Automatic Winner in your tests, there's nothing to do. You get these benefits automatically.
P.S.: If you want to see a real-world example of just how powerful A/B testing can be, check out this case study where we used Thrive Leads to boost opt-in conversions by over 200%!
P.P.S: If you want to A/B test your landing pages, check out Thrive Optimize. The premium add-on for Thrive Architect that enables A/B testing from within your WordPress dashboard.