Putting blog posts on your affiliate blog's homepage seems like the logical thing to do right?
But what might not be so quite so obvious is... what else to put on there.
Your affiliate blog's homepage is actually one of the best places to push for conversions, and in today's website review video, we're going to give you the exact recipe you need to make that happen.
While we're focusing mainly on affiliate blogs, this recipe will be helpful for any type of blog. If you're just starting out with blogging make sure to read our guide on how to write your first blog post.
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To highlight the typical blog post homepage, we are looking at Bullseye Hunting and Shooting, an affiliate blog that focuses on hunting and cooking game.
Most blog homepages we see are structured this way. A few blog posts and not much else.
So what else should you be putting on your blog's homepage?
Trust & Authority
This can be in the form of testimonials, logos of companies you've worked with, banners of awards received or anything else that adds to your credibility and authority.
A Selection of Blog Posts
You can either add your latest blog post, or a selection of your best posts. If you have a few major categories, show a few posts from each.
Recommended Resources and / or an About Section (Optional)
If you have a few affiliate links that are particularly successful for you, add a resources section and link to them, or the posts relating to them, straight from your homepage. You can also add an about section if you feel your homepage needs some extra information or context.
You can mix and match these elements when putting together your recipe. Here's an example of how you could use the 5 elements to create your blog's homepage.
A few elements should be kept in the same position for any blog homepage. We've shown them in red.
You should always start your page with your Unique Selling Proposition and a Call to Action, and end your page with a Call to Action too.
The Recipe in Action
Let's take a look at the before and after of the Bulls Eye Hunting and Fishing homepage remake.
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Make Your Blog Homepage This Tantalizing
So what are you waiting for? Mix and match the five elements above to create your blog's perfect homepage recipe!
Has this homepage recipe been helpful? Or have I just succeeded in giving you a major craving for a big ol' plate of deer steak? Let me know in the comments below.