How to Double the Effectiveness of Your Blog’s Homepage

In this video, Ben Hunt and myself dive into the topic of optimizing your homepage (and particularly your blog homepage). Discover the most typical mistakes made and some quick fixes and principles you can apply today, to make your homepage much more valuable to your business.

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Note About the "Victims" in this Video

In the video, we dissect the homepages of several blogs ad we're very critical of some of them. Please remember that none of this reflects badly on the businesses or people behind those websites.

Links & Resources

Here are all the important links and resources from the video (in chronological order):

Bonus Material

We've got two additional resources for you. First, Ben has made his "50 Web Design Secrets" available and you can unlock it here:​

The original webinar ran on for longer than this video recording. If you want to listen in to some of the Q&A we did at the end, here's an audio recording for you:

Click here to download the MP3 file.

​We hope you enjoyed this and that you'll get a lot of value out of implementing some of our suggestions. If you have any questions about the topics discussed, please leave a comment below.

Shane

Author: Shane Melaugh

Shane Melaugh is one of the co-founders of Thrive Themes and in charge of marketing, content and product strategy. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about startups and marketing here.

37Comments

Kendrick Reply

Hey Shane, thanks for posting this – I’m looking forward to watching it (hopefully later today). I actually tried to join the webinar itself when it was live, but I never got any kind of link to join the event. Granted, I did “register” right at the time it was starting, so perhaps that was the issue, but I thought I’d let you know in case it’s some kind of bug.

Thanks for all the great stuff you and TT continue to do!

    Shane Melaugh Reply

    Thanks for letting me know. It could be an issue that happened because of the time you joined, but ideally, you should still have received the email and link to join. I’ll try to fix this for next time.

Michael G Reply

Great content, clarity, congruity. So good to have detailed examples to look at, and I look forward to the ongoing experiments with Ben’s site.
Many thanks. You have set a high standard.

    Shane Melaugh Reply

    Thank you, Michael! I’m looking forward to our case study as well.

Steve C Reply

I can’t see the video on either my iPhone or iPad yet it loads on my laptop. Shane, is this a setting issue when embedding the video?

    Shane Melaugh Reply

    Hmm, this definitely shouldn’t happen, Steve. The video works on my mobile devices, but I don’t have any that start with an “i”. :)
    I’ll have to ask the Wistia guys about this (that’s our video host).

MamaRed Reply

I’m not sure if this is the “norm” and the last couple of times you’ve had a gated download, I’ve had trouble getting the gate “open” when I share. I know what tool you’re using and can’t get it to come up to the top of mind at the morning! In both recent instances I’ve tweeted and then liked and the option didn’t unlock. Thought ya might wanna know! I would have shared either way simply ‘cuz you’re you!

    Shane Melaugh Reply

    I’m sorry about this Jerilynne. We’ll have to fix whatever the issue is with that. I really want the lock to work properly, but it seems to fail for a small number of people. :-/

      MamaRed Reply

      No worries Shane…figured you might want to know. Sh** happens when it comes to technology for sure.

      Many blessings
      MamaRed

      Marlene H Reply

      Hey Shane, This happened to me too but only with the Tweet. So I tried the Facebook share and that worked. Also, Ben’s ebook is missing the graphics (the examples that he’s talking about) on a few of the pages. Anyhow, great webinar! Learned a lot. Thank you for all you give to help us with our websites.

      Shane Melaugh Reply

      Thanks for the reply, Marlene! This will help us fix the issue.

MamaRed Reply

Oh geez and forgot to say “great webinar and I’m not an easy one to get to sit through a long webinar, well, any webinar for that matter. Yours are one of 3-4 I will watch. Appreciate all the goodies and examples.

Clive B Reply

Thanks Shane and Ben, I enjoyed the webinar. Funnily enough I am a Primal Blueprint Certified Expert (No. 19 in the World) so that part was particularly interesting. I’d been waiting for that particular product of Mark Sissons for months so was already a converted visitor. If you’re a new visitor to marksdailyapple.com, however, it won’t mean a thing like you pointed out. I’m working on my first product, a step by step guide to getting ‘six pack abs’ in the form of a classroom where I teach a simple formula to looking good and feeling good. It’s actually 2 years in the making!! I’ve been in the ‘immersion’ phase of The IM Impact system for most of this time so perfectionism and creation have been a major blocks for me. I plan to deliver it with Thrive Themes, Apprentice and Wistia next year, if I can get through immersion :-)

    Shane Melaugh Reply

    Hi Clive,

    Thanks for your reply! You seriously need to get something launched, Clive. I’m sure that after 2 years, you are more than immersed enough and at this point, you’re just depriving the world of your product.

Hi Shane and Ben

Just watched the replay and very good it was too. Huge thanks to you and Ben for a most informative and eye opening session.

You mentioned “behaviour” towards the end of the Q and A part. I’ve studied behaviour and have wondered what drives one behaviour over another.

For my penny’s worth, we can observe the structures which drive behaviour and they are everywhere. From the very basic physical structures which affect behaviour all the way up to our values which drive behaviour.

One thing I’ve noticed though is that it’s the underlying or core values which have a larger affect on behaviour and the way we think than most of us realise.

This is one very large/huge topic.

If you have the time, you may want to read “What Makes People Tick” by Chris Rose.

If you have the even the slightest interest in this topic, it will blow your mind.

All the best and thanks again.

steve

    Shane Melaugh Reply

    Thank you, Steve! Definitely a very deep topic, yes. Thank you for the book recommendation, too!

      steve p Reply

      Hi Shane

      It may be interesting to combine the ideas in Simon Senek’s “Start with Why” book with Chris Rose’s “What Makes People Tick.”

      It will I think open up nuances in communication.

      It will also challenge the ideas so loved by many people who’s offer is basically “make more money.”

      We all perceive, interpret and experience the world differently which in itself creates niches within niches. The extra niche layer is based on core values.

      The message and positioning will need to be different and is dependant on the core values of the people you wish to target.

      regards

      steve

Sandra T Reply

Has the replay been taken down? I can’t see the video on this page

    Sandra T Reply

    Ah – it’s showing on my desktop but NOT on iPad – maybe because it’s an flv file ??

      Shane Melaugh Reply

      Hi Sandra,

      It’s supposed to switch between Flash and HTML5 video depending on the device, so I’m not sure why this wasn’t working for you. I’ll see if I can get some help from Wistia (video hosting guys) with this.

beachbum Reply

Ok I tweeted 50 design tips but I didn’t get the pdf.

    Shane Melaugh Reply

    Sorry about that, Anthony! I’ve sent you an email with the PDF.

Gary W Reply

Great webinar, I very much enjoyed it (as I have all the others you have provided)!
With regards to Ben’s site, I haven’t seen any discussion yet on improving his site. One thing that I noticed was I could never scroll down to see the footer, maybe eventually I would get there but I gave up. Is there a reason for this? Maybe using the Post Grid from Thrive Theme Content Builder would help?

    Shane Melaugh Reply

    Hi Gary,

    We’re still working on that. We have a few tests running right now and since testing takes time, it might be several more weeks before we can come back with data to report. But there will be a follow up post right here on the blog, once we have some interesting results to share.

    What you mention from the site is a feature called infinite scrolling. It’s available as an option in our Performag theme. With the feature enabled, new content is continually loaded as the visitor scrolls down the page. Since a site exit is more likely once a visitor reaches the end of the page, this method attempts to increase user engagement and keep readers on the site for longer.

Harvey S Reply

Hi Shane,

Catching up on the webinars. Where is the download link for this webinar and the previous? Thanks!

Isabelle B Reply

Hi Shane,
Great webinar, indeed !
I just shared on Twitter, but didn’t receive any link to download the pdf. How can I download it ?
Thanks.

Wayne W Reply

Great webinar with you guys. I sent the tweet but did not receive Ben’s pdf. Thanks!

Samantha L Reply

I get lost in your website..there is so much great information,I wish I had found it sooner! Thank you for all you do!

Has this webinar been removed? There is a big black screen where the video would be. I was looking forward to this training because my blog needs help!

    Hanne Reply

    Hi Kristen,

    The webinar has not been removed. The video should be showing.

Dan Pilgreen Reply

Does anyone now how to set the like FB button and then the PDF pops up for download.Brilliant idea to get FB likes but how do you do it?
Anyone? Anyone?

    Hanne Reply

    Hi Dan,

    That would be done with a “share to unlock” plugin.
    For the moment we use Social Locker

caleb scott Reply

There is so many gold nuggets in this video it is insane. You could read FOR YEARS online about creating a website that makes money and you would not get the insights that this video provides. One of your best Shane!

P.S. Case studies are AWESOME!