How effective is your website? More specifically, how effective is it at moving visitors towards your conversion goals?
There are countless factors that will determine the answer to that question. In today's website review, you'll discover two of these factors: specificity and contrast. As you'll see, both of these are "underlying" factors that can affect your website in many ways.
By understanding the principles of specificity and contrast, you can improve the design, messaging, content and more on your site.
Links & Resources
The website we were reviewing today was Chic Divas of Travel. Here are some useful posts that tie in with the comments I made about the site.
- Learn more about why homepage sliders are always a bad choice.
- The Big 3 Conversion Killers - includes more about text on background images.
- More about why generic titles are bad for your site (and what to do about it).
Do you have any questions about the points made in the video? And what will you do to increase specificity and contrast on your site?
Let us know by leaving a comment below!