Who wouldn't like to get hundreds of thousands or even millions of visitors to their website? Think of how easy things would be if you had that kind of traffic...
No wonder the online marketing world is obsessed with traffic numbers. Well, most of the online marketing world, anyway. Here at Thrive Themes, we're obsessed with something different - and it has been a crucial factor in our success...
Visitors vs. Value
The Thrive Themes marketing team pays very little attention to traffic numbers. Off the top of my head, I can't even tell you how many visitors we get per week or month, on average.
And that's simply because I don't care. Visitor numbers aren't something I check often.
So, what do I care about?
More specifically, value per visitor. Or: how many $$$ do you get for each new visitor that hits your site? Which pages on your site have the highest value per visitor ratio? How much is a blog post worth?
These are the numbers that interest me. It's what we obsess over and work hard to improve.
Your traffic numbers can go up, but that may or may not affect your bottom line. But when your value per visitor number goes up, your business takes off.
The "Magic" Formula
Since we're so obsessed with this, it won't surprise you to hear that:
- We've done a lot of testing and experimentation to try and improve value per visitor.
- We've found one or two things that work exceptionally well.
In fact, one thing we do works so well in increasing the value per visitor, it's a bit hard to believe it unless you see it.
That one thing is our particular way of creating scarcity marketing campaigns.
In this new Thrive University course, you will see a behind the scenes look at exactly what our "magic" formula for successful scarcity marketing is. And by "behind the scenes" I mean: we show you exactly how we implement this strategy, down to the exact emails we send, the timings we send them at etc.
If you're already signed up, you can access the course immediately. If you don't have an account yet, you can sign up for a free Thrive University account right here.